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SES Milan
5/27/2008 8:00 AM (PST) - 10 hours
Don't be left behind as your fellow marketers and SES World-wide Alumni gather to learn how to maximize search engine marketing opportunities and stay informed of the latest search developments and solutions in this area.
Visit the website for more information.
1. Event Overview:
- Organized and hosted by world-renowned search authority Kevin Ryan
- Delivers real-time actionable information you need to grow your business through search engine marketing (SEM/SEO)
- Teaches the ins-and-outs of search engine marketing from top search experts and the search engines themselves
- Provides
a unique setting to network with fellow marketers and search engine
industry professionals and discuss the trends in search engine marketing
- Grants
access to the world's most comprehensive gathering of search engine
marketing & optimization-related solutions providers and potential
partners & affiliates
- Get the latest event information at the SES Blog
2. What You Will Learn:
- How search engines list Web sites for free and through paid placements
- How to get free "organic" traffic by building a site that pleases search engines and your visitors
- How to efficiently purchase listings guaranteed to rank your company at the top of search engine results
- How
to calculate the ROI of your search marketing efforts by tracking your
visitors from the time they hit your site until they buy - and get tips
on improving conversion if they don't
- How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines
- What's coming next in the constantly evolving world of Web search, and how you can profit from it
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