Search
So often forgotten until after the site is launched, search analysis is where every web project should start . It’s one thing that stands us apart and makes our approach unique. Understanding your audience online and bringing that understanding through every piece of the project (design, content and optimization) is key.

A search spider most definitely should be on your list for target audiences when reviewing your marketing plan. Just as important as your human audience, a search spider needs to understand who you are, what you’re about and how credible your company is. Of course, they look at quite different things than your human audience, namely the code of your web site and others linking to you, which is where search engine optimization starts. Successful websites start by understanding the online marketplace and optimizing to the needs of your competition in the engines for your selected keyword phrases. Naturally, the online market changes over time and thus the game ensues, which involves monitoring reports, measuring site updates and making quality links a priority.

Brand
Your website is one piece of your full marketing puzzle. It’s one piece of a whole that mimics and expands on your brand and company perception. The brand is the visual reaction, the emotional pull that humans (not spiders) see of your site. It encompasses the graphics, the layout, the call to action and the goals of the site conversion (what you ultimately want the user to do).Successful websites   carry forth the style guide, the colors, the photography or illustrations that is consistent with every other marketing message.

Content
Content is the guts of your site. It’s the copy and educational information, it’s the audio and video tutorials, it’s the products and descriptions you sell, it’s the blogging or forum posts, it’s the photo gallery of images of your last event and more importantly, it’s the organization of all the content into your site structure.

If you picture the search spider and the human customer hungry for information, the content is the food that continually feeds both the spider and the humans to keep them constantly coming back. Content has to be quite tasty to capture your audience and have them begging for more! The vehicle for getting your content regularly online is our content management system, which allows easy-to-use, anywhere, anytime access to your site. Great content, in combination with branded design and search engine optimization are the keys to your ultimate solution online.