(White Papers)

The world is a wacky, dynamic place, if you are willing, there will never be an end to what you could comment on. White Papers are a marketing medium in which you can speak to the benefits of any technology, product, service, etc… having to do with your product, service, or industry. This is a brilliant way to offer your website visitors non-sales, problem-solving information. This is incredibly powerful because White Papers are directed at your target market’s needs not your product or service. An example is no one ever bought a website just to have one; people need websites for very different reasons and White Papers provide an arena to explain these needs and how they can be met. It is very important to not use White Papers as a thinly-disguised sales letter; you want to allude to the benefits of your product or service in a way that will make them curious enough to contact you. Some very important truths about White Papers are: they should not be too long, the title is paramount, speak on an emotional level and promote them.

White Papers done right do not need to be complicated. There are two ways that our Content Management System can support White paper creation. The determining factor of choosing which module will fit your needs best is whether you would like to provide your White Papers to any visitors or if you would like to require people to give their contact information first. Our Article module gives you the ability to place a title, image, and intro text to any area of your site. This enables you to catch your visitor’s attention and reel them in. If a visitor is interested in learning more, all they need to do is click on the title or image and they will be taken to the entire White Paper.

If you would like to capture your visitor’s contact information before you share your White Papers with them our Member Login/Profile module is the perfect match. This module will allow you to maintain the title, image, and intro text teaser for everyone to see but if they would like to read on, they will be forwarded onto a contact information form page. This form is completely customizable, allowing you to gather specific information that will be important to your business. You can ask your visitors how they found your website, if they would like to receive email newsletters, if they would like to be contacted by a sales representative, or demographic questions (how old they are, gender, etc . . .) Once your visitor has provided their information it will be stored in a database on the back-end of your site in the Content Management System. You will have complete access to this information with your login name and password. On top of that, with the click of a button, your visitor’s email addresses (if they opt-in) will be conveniently available to you when you are ready to send out an email campaign.  Contact Smart Solutions today for more information on White Papers and other Internet marketing tools.