Remember when your Mother used to tell you to play nice with
the other kids at school? The parents of
CMS and SEO need to do the same. CMS and
SEO at their very core are trying to solve the same issues. They desire to help businesses be more
effective in their online endeavors.
Unfortunately, CMS and SEO have taken different paths to meet their end
goals. Let it stop!
Today, CMS and SEO are primarily only children of parents
who work with each other out of obligation.
Understanding is the key to acceptance, so let’s review what the two are
about.
Site owners are experts in their industry; therefore, they
need a system that allows them and other members of their team to update their
content whenever and wherever they want.
This is the core solution that CMS provides. On the flip side, site owners also need to
get people to their website when they are searching for their information,
product, or organization. This is where
SEO comes in.
With that said, there are some core issues that need to be
addressed before things get better. CMS
needs to become more flexible, allowing SEO to have dramatically more control
over the elements of the HTML stream that affect search engine optimization
efforts.
What irks SEO the most about CMS is the features that help
non-technical people update their sites.
SEO needs to grasp the importance of CMS being simple for everyone. A good solution is for CMS to remain simple
but allow more advanced users the ability to override what is working against
SEO efforts.
Due to the rigidity of current CMSs, SEO is notorious for taking
CMS and stapling on a multitude of plug-ins.
This practice is why companies complain about the usability of their CMS. These bionic CMSs are created by people with
tech savviness and thus inhibit non-technical site owners and their teams from
having control over their content.
The bottom line is CMS and SEO come from different sides of
the tracks and their weak attempts at working together are frustrating everyone who
requires their assistance. CMSs trying to
disguise themselves as “Search Friendly” and SEOs trying to engineer their own
CMS; really, who are they kidding? These
actions never satisfy and don’t provide real solutions because neither is
coming to the realization that they desperately need the other.
The solution is fraternal twins. Being born together with the same foundation,
CMS and SEO complement each other and work seamlessly to provide a real business
solution. When CMS and SEO are together from
birth, you don’t have to tell them to play nice, they just do.