(Organic Search Engine Optimization)

You can rest easy because at Smart Solutions, no pesticides, artificial fertilizers, additives or hormones will ever be used in the creation of our websites. This is the friendly type of search engine optimization; it engages a website's source code, design, content, HTML page titles and inbound links.  There are many different philosophies on search engine optimization; you might have heard something about black hat vs. white hat.  The following is our approach. 

In the Beginning

We do a majority of optimizing in the creation stages of your site. The most benefit occurs when search engine optimization is incorporated in the initial development of a site because a large portion of optimization is done in the source code. Our efforts involve optimizing your site's code, design look and feel, and structure. Don't worry; these subtle, ground-breaking alterations for the search engine spiders are barely noticeable by your website's human visitors and can enhance their experience and usability.

Catering to the Spiders

At Smart Solutions, we consider the Search Engine Spiders to be as important as potential clients visiting your site. Spiders index your site, allowing the search engines to generate appropriate website listings for what users are searching for. You can fondly think of them as the paperboys of yore - standing on the street corners shouting your site's praises every time someone searches for one of your keywords.

Learn how to easily manually submit your site to the search engines.

Converting Visitors into Clients

Companies are in the business of turning people into customers. In the technology world we call that conversion. In order to make it happen more often we apply conversion optimization and to make sure it is working we exercise conversion tracking. Conversion optimization is about creating a website that enhances a visitors online experience in a way that facilitates them through your site with ease, making it effortless for them to become your next customer.

Conversion tracking is the way in which we continue to improve upon our customer's site optimization. We will set up tracking in the important areas of your site to show us which pages of the website represent successful conversions. This testing will reveal to you how many people come into your site, where they go, and who ultimately leaves a client. We recommend conversion tracking be set up on your site every time you employ a new marketing campaign. This information is invaluable in helping us continually improve and renew your website's search engine optimization and to track the value of your online marketing.

Link Analysis

The search engines' constant aim is to be more like a pal recommending a product or service to their searchers. Because of this, they have made it a perk for your site, if other sites have a link to your site, on their site. Basically, they have put word-of-mouth marketing into an algorithm. If several highly credible websites recommend your site by linking to it, so-to-speak, then your site is also deemed highly credible. As part of our search engine optimization services, we will provide you with a link analysis. This analysis will enable you to contact several prominent websites associated with, but not competing with, your product or service so you can discuss having incoming links to you site, on their site, with them.

Return on Investment/Site Maintenance

Each time a visitor comes to one of our customer's sites, that information is logged in our Site Statistics Engine. Each month, automatic updates to our customer's site stats and search engine optimization stats are reported and e-mailed to them; although they may view their full report at anytime with their username and password. We use these statistics to continually adjust and improve upon our search engine optimization efforts for each of our clients.

Our clients find this tool extremely helpful in measuring their online return on investment. In fact, the marketers that we work with frequently want to do strange things like, hugging us or sending ooey, gooey e-mails about how our statistics report has changed their lives . . . hmm . . . you better check it out for yourself.