Pinterest Changed!

March 14th, 2013

From Smart Solutions

Social media channels don’t stay the same for long—this is a fact that anyone who has had a Facebook for longer than a year knows. They update on a regular basis and there’s no reason to not embrace the change.

However, every change comes with a few ups and downs, and when it comes to marketing on Pinterest, these are the changes that you’ll need to be on the lookout for.

Update on Pinterest Updates:

Aww, shucks, Pinterest changed on us! They’re still in the process of updating all their new features and it looks like links and hashtags are once again clickable inside Pin Descriptions!

We’re looking forward to what other changes Pinterest throws our way too!

Old vs New Pinterest

Pinterest Updated Links in Pin Descriptions

This is probably one of the biggest deals for people marketing on Pinterest. If you’re simply pinning for fun on your personal profile, this isn’t a big deal. If you’ve used the pin description to link to your website content, it’s a big deal. This side by side comparison (a random pin we found on our Pinterest Home Page) shows the difference. Even hashtags are no longer clickable. Once Pinterest officially goes to the new look, you’ll only be able to navigate to the original site that the image was pinned from.

Pinterest Changed the Way Profiles Look

While the new Pinterest profile doesn’t look very different, there are some significant changes. One of the major ones that we’re not particularly fond of is the way the URLs are displayed. Although it is a smoother, cleaner look—the verified link back to our site isn’t as pronounced. As you can see in the pictures below, the Pinterest update got rid of the red check mark by the verified website. This drew a lot of attention and clicks, contributing to traffic to the site. We’re going to miss the little red dot.

Updates to Pinterest Profiles Pinterest Profile Changes

Do You Like the New Pinterest?

You can preview the new Pinterest and switch back and forth before Pinterest goes official with it. Try it out, play around with the new look and let us know what you think! From a business perspective, do you think the new Pinterest update will work for you?

We manage Pinterest page for pages for several of our web marketing clients, and we’d love to chat with you and see how we can make the social media site work for your business, as well! Contact our web marketing team and we’ll set up a meeting to talk about it!


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