Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]
It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]
From Smart Solutions Last week we talked about structured data inside Google Webmaster—specifically through the Data Highlighter tool. Today, we’re going a little deeper into what structured data really is, and how to implement it directly onto your website. What is Structured Data? Structured data consists of tags within your website’s HTML that help Google […]
From Smart Solutions 2012 has come to a close, and we’re taking a look back at some of the things that stood out to us this year. A LOT happened last year in SEO and social media—and we can’t wait to see what 2013 has in store for us! Each of these items made a […]
We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]
Google utilizes a series of search engine ranking factors to determine the results that show on the Search Engine Results Page (SERP). Although Google’s algorithms change all the time, there are some seo ranking factors that remain important. Mashable came up with the Periodic Table of SEO Ranking Factors to illustrate the most important things […]
Search is going social. We’ve tasted this through Bing and Google’s recent social search activity, but Google has now taken the lead with a new advancement—the +1 button. You’ll definitely want to keep the new +1 button on your radar, and get familiar with what it does. It will slowly gain attention and begin to […]
Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]
This continues our discussion about “page speed” and what’s needed to stay competitive in organic search rankings. If you missed first blog, go here. Though Google said that it expects fewer than 1% of search queries to change as a result of incorporating site speed ranking to their algorithms, many site owners want to improve […]
1. What Is Google Instant? It’s a new feature that predicts what an online user is searching for and shows results as the user types. 2. What are the benefits? Instant results allow searchers to find what they’re looking for without clicking ‘enter’ or ‘search’. According to Google this provides faster and smarter searches. 3. […]