From Smart Solutions No matter how user-friendly and easy-to-navigate your site is, there will always be someone who puts in the wrong address—mistyping the URL, or clicking on a broken link from another site. It happens to every website: 404 errors. What are 404 Errors? You’ll get a 404 error when you type in a […]
Over the past few weeks, the Internet has exploded with furious users. In one of the most amazing shows of the Internet community coming together, businesses across the United States have blogged, tweeted and even blacked out their websites with the single goal of stopping the bill SOPA. People like Matt Cutts, Jimmy Wales and […]
A/B testing—or multivariate testing—is an experiment that you can use to increase the productivity of your website. A/B testing shows visitors alternate versions of the same web page simultaneously and randomly, to help the website owner find out what elements of the page need to be fixed. Although A/B testing can be applied to any […]
Google is involved in a lot of areas of Internet marketing. As a search engine, they’re perfectly positioned to handle just about everything; many website owners believe that using Google’s services will provide them with more exposure, although there is no solid evidence supporting this view. Google also, of course, has a hand in mobile […]
Today is June 8th—World IPv6 Day. Everyone at Smart Solutions would like you wish you Happy World IPv6 Day. So what is IPv6? The Internet operates by routing small packets of data independently across networks as specified by an international communications protocol known as the Internet Protocol (IP). Each packet of data contains two numeric […]
As you might have heard, Microsoft is ceasing support for Internet Explorer 6 (IE6) as of July 13, 2010, when it stops support for Windows XP SP2. This isn’t bad news. This nine year-old browser is showing its wear and doesn’t cut it with today’s web standards. The higher-performing and more design-savvy websites of today […]
For awhile now, our team has utilized Mind Mapping, from the tools from a great client, Mindjet. Mind Mapping has assisted in organizing client’s site architecture while easily and quickly highlighting areas of weaknesses for content structure. Recently, KM World Magazine interviewed Smart Solutions and posted an article, titled Enriching Web Sites and Engage Customers […]
What’s in a name? Frankly, a LOT. Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and […]
Thanks to those who attended this past week’s September SmartGroup on Blogging. It was an energetic discussion and our panelist did an excellent job on speaking to the do’s and don’ts of both business and personal blogging. Below are the presentations from Andre Jensen and Meg Thompson as well as the notes from Jake Ortman […]
We have potential clients call frequently with the intent of retooling their web site. The redesign is brought on typically by a multitude of reasons: “The design is old.”; “We have a new brand.” ; “We want to get found by more prospects.” Businesses and organizations that come with a goal of creating a successful […]