Having a great looking and user friendly website is essential for an effective web presence. But even more important may be the need to measure this “effectiveness”. Google Analytics is currently the most widely used tool for analyzing website traffic, and it provides an excess of data to glaze over the eyes of many SEO […]
From Smart Solutions Here are a few Google Analytics tricks that we love and we think you will too! These are three tools inside Google Analytics that we use on a regular basis, and that you can use to help your reporting and tracking be a little more effective. Google Analytics Advanced Segments With the […]
By Wendy Epner Roe Our recent SmartGroup, covering everything ‘newsletter,’ became a helpful reminder that marketing online through this method can prove a worthy tactic. Compared to traditional media, 79% of adults visit a website because of newsletters, versus 65% from radio, 83% from TV and 89% from print (Source: ThirdAge.com Baby Boomer Survey, 2007). Given […]
By Randy Dod Some web site owners or webmasters use AWStats to view and analyze their web site traffic, some install Google Analytics on their site for additional insight, and some use both. What are the differences between AWStats and Google Analytics? One of the main differences is they generate their data using different methods, […]