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Google+ Pages Now Offer Admin (or Manager) Rolls
When Google+ rolled out pages, people jumped on board and quickly realized a problem—no ability to add additional administrators? You could have a total of one owner, making it difficult for companies with several employees working on social media.
The new social network has finally remedied the issue—allowing one Google+ page to have multiple page administrators, which they call Managers. This feature is a lot like Facebook’s ability to “Manage Admins.”
Facebook vs. Google+ Admins
There is a very large difference between how the two social networks use administrators, and that is ownership. While Facebook pages allow any admin to delete a page, only an owner can do it on a Google+ page. For instance:
- On Facebook, if Person 1 created the page, but added Person 2 as an administrator, Person 2 has full control. He can delete the page, or even remove Person 1 as an administrator.
- On Google+, if Person 1 created the page, he has ownership. He can add Person 2 as manager, but Person 2 cannot delete the page or remove Person 1 as owner, because Person 1 has ownership.
You can debate Facebook and Google+ on other aspects of the two social networks, but Google+ comes out the ultimate winner in this battle. Some things to consider are these:
With Facebook, if a client with admin capability goes rogue, your Facebook account could quickly become compromised. They could delete every other administrator, and post whatever they want on your company’s Facebook.
Despite that disadvantage, though, selling companies with social media equity is easier thanks to that. You can easily hand over the Facebook account to someone else and remove yourself as an administrator.
On Google+, you have the best of both worlds. While you are safe from having an employee go rogue (you can quickly remove them as an administrator, and delete any posts they may have made), you can also hand over reigns very easily. In the admin for your Google+ page, you can transfer ownership quickly to any manager you have added.
Google really thought through their manager system before they launched it, and they did a seamleass job. It is smooth and easy and provides for a lot more than Facebook does. It’s just a step for Google+ in the fight with Facebook, but it could be an important one.
To keep up to date on other social media stories and updates, circle us on Google+! You can also like us on Facebook or follow us on Twitter!
Google+ Business Pages – What You Need to Know
In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages?
Two months later, the pages have finally opened to the public, and social media managers are flooding the site, adding their businesses and trying to figure out how to use Google+ to their advantage. At this point it is difficult for small business to gain a following, because even though the numbers are large, it is still nowhere near Facebook in terms of active users.
Despite the lower amount of users though, Google+ has a lot of advantages. First of all—it’s a Google product. Therefore, Google+ business pages are going to be integrated into Google’s search engine results pages very quickly. As a matter of fact, many of the larger Google+ business pages have already been indexed and are showing up on SERPs.
Using a Google+ Business Page
If you still haven’t set up your Google+ business page, here are your goals this week:
- Set one up! Remember to do it from a company account that someone else has access to, as well. www.google.com/+/business will give you all the directions you need.
- Put together your scrapbook photos. This is the most noticeable part of your Google+ business profile, so make sure it represents your business well—and looks nice!
- Promote, promote, promote!
The third is the most important goal—because of the few active users on Google+, your small business isn’t going to get added to a lot of circles for a while… unless you promote it. Put a Google+ logo on your blog or website, tweet about it and share it on your own Google+ profile.
After your Google+ business page is up and running, post often on subjects your circlers will want to hear about! Let your circlers know that you’re there and provide them with content that’s worth sharing. Remember to track your traffic to see how you’re doing!
And while you’re at it—add Smart Solutions to your circles! See you on Google+.
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