Archives : Search Engine Optimization
How to Choose the Right SEO Strategy
We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan.
- Rank Reports – It is important to have a rank report run so you can monitor your rankings on the SERP. There could be fluctuations due to actions done by your competitor, new sites being added, and changes in the search engine algorithms. Rank reports are a must for a SEO strategy.
- Keyword Research – Competitors can try to outrank you for different keywords or long tail phrases. This means that keywords that you used to rank high for might not be optimal for you to appear on the SERP. Some keywords receive more traffic while some receive less. With the keyword research in your SEO strategy, you can determine what keyword phrases will work best for you – such as whether to rank well on high traffic keywords or target niche ones with possible better conversion rates.
- Competitive Analysis – A competitive analysis in a SEO strategy provides you with a summary of where your competitors are in terms of their SEO efforts. You can see how your competitors are ranking for your keywords and other site elements. Also what are they factors contributing to them ranking well on the SERP. Through that, you can decide the direction of your SEO efforts in order to compete. Factors that come into play include inbound links, meta tags and keyword density, and seo content.
- SEO Copywriting – It is important that your SEO strategy includes SEO copywriting because of the need for fresh content. It is important that new pages or articles are added on a regular basis as it can help expand your reach with more keywords and ways your visitors can find you. Having fresh content is also one of the important SEO ranking factors.
We have outlined the components of what we think is important for SEO maintenance, thus should be included in a SEO strategy. There are other components that are important, such as link building and social media—as outlined in SEO ranking factors. Let Smart Solutions come up with a customized active SEO strategy for you. Contact us now to find out how we can help your business.
SEO Maintenance is Ongoing
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business is not ignored. Here’s why:
- Search engines are constantly changing their search algorithms. A recent example is the Google Panda update. Because of the update, many popular websites that used to rank high on the SERP have dropped in ranks—some have fallen from first page of SERP to second. If you rank well for keywords now, do not be complacent. Without SEO maintenance, you might drop in ranks three months from now because of changes in search algorithms.
- Search engines tweak the SERP. When Google announced in May 2007 that they will blend search results with Universal Search, this resulted in news, images, videos and Google Local results showing on the SERP. How does this affect you? If you were previously ranked at position 3 for a certain keyword, related images and videos showing up on the SERP might result in you showing up in position 7 without SEO maintenance.
- Competitors try to and WILL outrank you. You cannot ignore your competitors, because they will not ignore you. If you rank higher than them on the SERP, you can be sure they will be working to outrank you. Ranking factors that come into play include quality of content and backlinks.
Many businesses do not have SEO maintenance because it is time consuming—keeping up with search engine trends, need to make constant SEO tweaks to website, and the importance of keeping content fresh.
Let our SEO analysts do the work for you. Contact us now to find out how we can help you with your SEO maintenance.
Linkbuilding Techniques for SEO – June SmartGroup Recap
Thank you to all that joined for this month’s discussion on link building! This is such an important topic as links are the currency of the Internet. Links are like the business referral you get from a networking event and add value to your site from a spider’s perspective and traffic/awareness from a human visitor. Participants learned the value of links and worked together to come up with a list of where to start making requests and ways to build link bait to their site. Below is the presentation available for viewing for those that would like a recap.
Sign up for next month’s July topic: The Beauty and Etiquette of Blogging.
Web Video and SEO-April SmartGroup Topic Recap
Thanks to all that attended this month’s popular topic of web video. We covered ways to use video to enhance your marketing, brand and search strategy as well as things to review when you decide to produce a video or hire a professional. Thank you to Matt Hand, of Pinnacle Media, for guest speaking at this monthly, local event. SmartGroup just started late last year and we’re already picking up speed!
A recap of this month’s slideshows and links are listed below for your reference. Next month, we’re tackling the ever so popular Social Media. More specifically, how to use Social Media for Small Buisness. To signup for next month’s SmartGroup, register now.
Animoto (Quick Video from Images) …as discussed toward end of class
Holden Outerware …as mentioned from the audience (Marcia from Citrus)
Smart Solutions RSS
