SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]
From Smart Solutions Web marketing conferences and events are great places to network with other professionals and learn what’s important in web marketing right now. And there is no shortage of events to choose from, if you’re looking to be a part of one. There are a few web marketing events coming up that we’re […]
We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]
1. Content is King! Before you begin copywriting make sure you have done your keyword research and assigned a selection of keywords (ideally shoot for five or six) to each page of your site. Try to utilize each page’s target keywords at least once within the body content. Use the primary keyword (you might choose […]
What’s in a name? Frankly, a LOT. Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and […]
Web Video and SEO-April SmartGroup Topic Recap
By Scott Orth If so, it’s time for a redesign! Don’t whine about the cost of a redesign, the lost opportunities without effective SEO will cost you far more in the long run. In today’s highly competitive Internet realm, it’s absolutely critical that your site is based on a search engine friendly structure; but what […]
By Scott Orth The comparison chart at the bottom of this post was sent to me last week. I thought it was quite funny… and true. In the world of SEO, we really have a love/hate kind of relationship with Google. The fact is that Google is the best search engine out there. They […]
By Scott Orth Interesting that the entire first page of Google results for SEO Friendly CMS returns blogs and forums, filled with folks trying to figure out what solution they should use for their business or their clients. See the SERP here. The consensus seems to be that there isn’t really a CMS out there […]