Archives : smartgroup
Linkbuilding Techniques for SEO – June SmartGroup Recap
Thank you to all that joined for this month’s discussion on link building! This is such an important topic as links are the currency of the Internet. Links are like the business referral you get from a networking event and add value to your site from a spider’s perspective and traffic/awareness from a human visitor. Participants learned the value of links and worked together to come up with a list of where to start making requests and ways to build link bait to their site. Below is the presentation available for viewing for those that would like a recap.
Sign up for next month’s July topic: The Beauty and Etiquette of Blogging.
Use Web Analytics To Guide Online Success
When we polled our recent SmartGroup how many had Google Analytics installed, less than 1/3 raised their hands. When we asked how many reviewed their analytics and changed their site based on the results, they were all ears.
March’s SmartGroup was dedicated to education around setting up, reviewing and morphing your web site around web analytics as well as a brief overview into On-Page and Off-Page Analytics. Here is the Web Analytics PowerPoint review of these types, why analytics is important as well as differences between Log Files and Page Tagging Analytics.
As clients of Smart Solutions, all sites record log files and you receive training on reviewing these log file analytics through AWStats. Our monthly narratives, delivered via email, are a summary of these metrics.
Google Analytics (Page Tagging Analytic Tool) is a free tool from Google that enhances your analytics through better visual graphs, customizable metrics, conversion goal setting measurements and segmentation.
1) To setup your analytics, register your site domain with Google Analytics.
2) Email Smart Solutions with the code (to place on your site) received at the end of registration and validation.
3) Edit your settings, including Filter your IP address (so that your visits aren’t counted!) Here’s a site to help you find your IP address.
4) Setup your GOALS (this is very critical and offers a way to setup a value amount for your goal).
5) View your reports and take a baseline measurement of traffic, content, visitors, bounce rate and referring sites/engine traffic.
6) To understand the Google Analytic metrics, download this helpful PDF from WAA (Web Analytics Association).
7) Consult with us or test variations on your web site to better enhance your content, traffic and overall conversion goals.
Smart Solutions is here to help guide your understanding of Web Analytics, why they are important and what changes to your web site may help increase your overall conversions. Contact us if questions arise at 541.388.4398!
Bend Oregon SmartGroup Adds Valuable Insights to Website Success
SmartGroup is a local usergroup setup for our Smart Solutions clients and prospective clients. We’ve covered monthly topics such as: SEO Basics, Newsletter Best Practices, Everything Images, Local Search, etc. Throughout the presentations, now offered in a both a day and evening session, we offer insights to best practices and tips and tricks to help our customers succeed.
Although our clients get the benefit of using the advice within our system, truly the SmartGroup is valuable to anyone in Bend, Oregon looking for some additional information about building successful websites and is open to come to a presentation. SmartGroups are free and beverages and snacks are provided!
Since we are on the phone daily answering client’s questions for best practices, we decided to bring education into a group setting and have the opportunity for our clients to learn from each other and discuss various web topics.
So, join us for the SmartGroup (the last Tuesday of every month) and position your business at the forefront of your competition. Signup now or view upcoming topics online!
Smart Solutions RSS
