Your business has a niche—that specific corner of the market that holds your ideal customer. Whether it’s college age girls or 60+ bird watchers, they are the people that help your business thrive. While other people may visit your business, your niche is made up of the people that have made your business what it […]
Yesterday morning, when we logged onto Facebook, we were greeted with a pleasant surprise—Facebook pages can now be converted into timelines! We’ve been waiting on this Facebook update for a while, and we’re excited it’s finally here. But… what is it? We wrote a post on Facebook timelines a few weeks ago, when they were […]
Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]
Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]
When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]
In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]