Smart Solutions Creative Brief
At Smart Solutions our goal is to assist you in developing a valuable marketing tool with a new or updated web site. By creating a foundation of open communication, we will help you define the role of your site and its ultimate purpose. The creative brief below will help us begin the process, create effective communication, and define your goals and expectations for the project. Please write your answers clearly, check the boxes that apply, and skip the questions that are not relevant.
Or, if you would prefer not fill out the form below
, please
download the creative brief
and fax to: 541.385.4798.
(
Business Information
-Overview)
Company:
Name/Title:
Phone:
Email:
Address:
City:
State:
Zip:
Referred By:
Site Go Live Date:
Web Site Investment Range: Content Management System:
Search Optimization Services Investment Range:
(
Site Planning
- General)
This project is a:
New Site
Existing Site
Current Address/URL:
Hosted By:
Describe the site's main purpose:
Information/Education
Lead Generation
Branding / Credibility
Portfolio
E-Commerce
Recruiting Tool
Sales Support
Other
The First Impression
Who are your primary and secondary target audiences?
What is the ultimate purpose of your site?
(ex: increase memberships, educate, enforce your brand, produce leads, sell product)
How do you see your site being organized?
(Would it be by your audiences, the things you are about, the actions visitors need to take, your products/services, or something else?)
What separates you from your competition or what is your unique selling point?
List and comment on some web sites that you like, do not like, and competitor’s sites.
Please provide feedback on style, color, navigation and features.
Sites we like (URL) and comments:
Sites we do not like (URL) and comments:
Competitor's sites (URL) and comments:
What are your current marketing materials?
Logo
Print Ads
Business Card, Identity Package
TV
Brochure
Radio
Direct Mail
(
Site Planning
-Search Engine Optimization)
My company/organization needs to be found at Google, Yahoo! and Bing?
1=Not Important
2
3
4
5=Very Important
List some phrases that you want your customers to type into a search engine to find you?
Do you send newsletters or outbound communication to prospective customers?
Yes
No
Do you currently get online leads?
Yes
No
How important is the need to grow qualified online leads?
1=Not Important
2
3
4
5=Very Important
What locations do you serve?
How do you see measuring your website's success?
(i.e. number of phone calls, a form filled out, a certain page visited, high traffic)
How do you see measuring your search success?
(
Site Planning
-Visual)
List five adjectives to describe the end user's experience when they view your site.
(Examples are: Professional, Classy, Relaxing, Modern, Warm, Calming)
Do you need additional photography and/or graphic images?
Yes
No
Not Sure
What features (modules) are you interested in for your web site?
Many Editors/Access Levels
WordPress Blog Integration
Sponsor Recognition
Article Content
Discussion Board/Forum
Advertisements
Contact Us Form
Password Protected Pages
Electronic Newsletter
Photo Gallery/Portfolio
Audio/Video Integration
Site Search
Image Slideshow
Flash Animation
Social Media Integration
Custom Electronic Forms
Simple, Secure Order Form
RSS Feed
Event Calendar
E-Commerce
How often will the site be updated?
Daily
Weekly
Monthly
Quarterly
Yearly
Main contact for web maintenance:
Secondary contact for web maintenance:
We are interested in assistance with content placement:
Yes
No
Not Sure
Does your site need to share data or integrate with other data sources?
Yes
No
Not Sure
(
Site Planning
-Content)
Do you have existing content/articles that describe your products and services?
Yes
No
Is additional assistance needed to develop or enhance your website content?
Yes
No
Not Sure
Do you have access to your analytics data?
Yes
No
Not Sure
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Smart Solutions · 2525 NE Twin Knolls Suite 1 Bend OR 97701 · 541.388.4398
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