Website Creative Brief

After building over 1000 websites, Smart Solutions has developed a plan consisting of 10 steps building successful Web Strategies. Your input on this Creative Brief (and throughout the project) helps us get off to the best start possible and ultimately to the best result for your organization.

Business Profile Company: Main Contact - Name/Title: Annual Sales Volume: Referred By: Number of Employees: Phone: Email: Address: City: State: Zip: Goals What is your desired go live date: This project is a: New SiteExisting Site   Current Address/URL: Describe the site's main purpose: Information/EducationE-CommerceThe First ImpressionPortfolioBranding / CredibilitySales SupportLead GenerationRecruiting ToolOther Who are your primary and secondary target audiences? What do you want your visitors to do as a result of coming to your site? Call YouFill out a contact formSign up for newsletterE-mail youJoin/registerBuy somethingRefer a friendOther What separates you from your competition or what is your unique selling point? Research My company/organization needs to be found at Google, Yahoo! and Bing? 1=Not Important 2 3 4 5=Very Important List some phrases that you want your customers to type into a search engine to find you? Who is your competition? (Name and URL): Do you send newsletters or outbound communication to prospective customers? YesNo Do you currently get online leads? YesNo How important are online leads to your business? 1=Not Important 2 3 4 5=Very Important What is the average value of a sale for a lead that will come through your website? $1 - $10$11 - $50$51 - $100Other If other please list: What cities and/or regions do you serve? How do you see measuring your website's success? Do you have access to current and past server logs or other analytics data? YesNoNot Sure Design List and comment on some web sites that you like, do not like, and competitor’s sites. Please provide feedback on style, color, navigation and features. Sites we like (URL) and comments: Sites we do not like (URL) and comments: Competitor’s Sites(URL) and comments: List five adjectives to describe the end user's experience when they view your site. ProfessionalClassyRelaxingModernWarmCalmingLoadFunColorfulBusyOther If other, please list the adjectives Are you currently working with a branding/marketing agency? YesNo If yes, who? Do you need additional photography and/or graphic images? YesNoNot Sure Build What features (modules) are you interested in for your web site? Many Editors/Access LevelsWordPress Blog Integration Sponsor RecognitionArticle ContentDiscussion Board/ForumAdvertisementsContact Us FormPassword Protected PagesElectronic NewsletterPhoto Gallery/PortfolioAudio/Video IntegrationSite SearchImage SlideshowFlash AnimationSocial Media IntegrationCustom Electronic FormsSimple, Secure Order Form RSS FeedEvent CalendarE-Commerce Other website features/functionality not listed above: If you separate your site into six content areas, what would they be? Does your site need to share data with internal information systems, databases or websites? YesNoNot Sure If yes, which one(s) Do you have existing content/articles that describe your products and services? YesNo What are your current marketing materials? LogoPrint AdsBusiness Card, Identity PackageTVBrochureRadioDirect Mail Is additional assistance needed to develop or enhance your website content? YesNoNot Sure What social networking links would you like to appear on your web site? FacebookTwitterLinkedInConstant ContactSales ForceEventbritedeliciousiTunesSatisfactionYouTubeVimeometacafe Training How often will the site be updated? DailyWeeklyMonthlyQuarterlyYearly How many people will be involved in maintaining your new website? Main Client Contact / Phone: Secondary Client Contact / Phone: We are interested in Smart Solutions providing content maintenance help: Occasionally FrequentlyNot at all Ecommerce (If Needed) How many SKU #s do you have? How many products? How many Categories of products? Do you currently have online sales? If so, what percentage of your total business is online? What is your goal? YesNo % of sales Online Sales Goal % Do you have international sales? YesNo Does the e-commerce store need to connect data to: Accounting DatabaseShipping DatabaseFulfillment HouseManufacturing ConnectionOther If Other: Do you need custom product configuration? YesNo Do you have previous experience with E-commerce and CMS (Content Management)? YesNo Does the site need to include any of the following? Gift Certificates/Gift CardsCross Selling/Up SellingUPS/FedEx/DHL/USPSDiscount ConfigurationSpecific Custom Store ReportsChoice of Account Login or No Account LoginProduct ReviewsCoupons/Promotional CodesOther If Other: Do you currently have a relationship with a specific payment gateway (ex: Authorize.net) and merchant account? YesNo If Yes, Please tell us who: If you are a manufacturer, do you already have a successful photography plan for online commerce? YesNoNot Sure Password Protected Areas (If Needed) How many members to you anticipate? 1 - 23 - 10Over 10 Will you have more than one group of members? YesNo If Yes, How Many: Will your members self-register or will you register for them? Self-RegisterWe will do it for them Will you be charging for your memberships? YesNo Will the memberships expire? YesNo Will your members be uploading/downloading material? YesNo If Yes, what type(s)?: Additional Comments? Align the slider to the arrow