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Website Creative Brief

After building over 1000 websites, Smart Solutions has developed a plan consisting of 10 steps building successful Web Strategies. Your input on this Creative Brief (and throughout the project) helps us get off to the best start possible and ultimately to the best result for your organization.

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Business Profile


Company:
Main Contact - Name/Title:
Annual Sales Volume:
Referred By:
Number of Employees:
Phone:
Email:
Address:
City:
State:
Zip:

Goals


What is your desired go live date:

This project is a:

 

Current Address/URL:


Describe the site's main purpose:


Who are your primary and secondary target audiences?


What do you want your visitors to do as a result of coming to your site?


What separates you from your competition or what is your unique selling point?


Research



My company/organization needs to be found at Google, Yahoo! and Bing?


List some phrases that you want your customers to type into a search engine to find you?


Who is your competition? (Name and URL):


Do you send newsletters or outbound communication to prospective customers?


Do you currently get online leads?


How important are online leads to your business?


What is the average value of a sale for a lead that will come through your website?


If other please list:


What cities and/or regions do you serve?


How do you see measuring your website's success?


Do you have access to current and past server logs or other analytics data?


Design



List and comment on some web sites that you like, do not like, and competitor’s sites.
Please provide feedback on style, color, navigation and features.



Sites we like (URL) and comments:


Sites we do not like (URL) and comments:


Competitor’s Sites(URL) and comments:


List five adjectives to describe the end user's experience when they view your site.


If other, please list the adjectives


Are you currently working with a branding/marketing agency?


If yes, who?


Do you need additional photography and/or graphic images?


Build



What features (modules) are you interested in for your web site?


Other website features/functionality not listed above:


If you separate your site into six content areas, what would they be?


Does your site need to share data with internal information systems, databases or websites?


If yes, which one(s)


Do you have existing content/articles that describe your products and services?


What are your current marketing materials?


Is additional assistance needed to develop or enhance your website content?


What social networking links would you like to appear on your web site?


Training



How often will the site be updated?


How many people will be involved in maintaining your new website?


Main Client Contact / Phone:


Secondary Client Contact / Phone:


We are interested in Smart Solutions providing content maintenance help:


Ecommerce (If Needed)



How many SKU #s do you have?


How many products?


How many Categories of products?


Do you currently have online sales? If so, what percentage of your total business is online? What is your goal?


% of sales


Online Sales Goal %


Do you have international sales?


Does the e-commerce store need to connect data to:


If Other:


Do you need custom product configuration?


Do you have previous experience with E-commerce and CMS (Content Management)?


Does the site need to include any of the following?


If Other:


Do you currently have a relationship with a specific payment gateway (ex: Authorize.net) and merchant account?


If Yes, Please tell us who:


If you are a manufacturer, do you already have a successful photography plan for online commerce?


Password Protected Areas (If Needed)



How many members to you anticipate?


Will you have more than one group of members?


If Yes, How Many:


Will your members self-register or will you register for them?


Will you be charging for your memberships?


Will the memberships expire?


Will your members be uploading/downloading material?


If Yes, what type(s)?:


Additional Comments?

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