Facebook Land Grab – A Guide to Your Facebook Username

Okay, it’s not exactly a land grab but, hear me out. Local business is gaining ground on the Internet everyday through sites that provide ways for local businesses to get worldwide recognition online. Today, let’s focus on what a local business can do on Facebook. You can “grab” http://www.facebook.com/businessname as a unique pointer to your business Facebook Page.

On June 13th, 2009 Facebook created “usernames”. This is where a Facebook user can select a username that serves as a “web address” for their Facebook profile. For example, you can go directly to my Facebook page by clicking this URL http://www.facebook.com/knowlesmark.


Facebook “Pages” are essentially similar to personal profiles only they are for businesses, bands, and real celebrities to share information and to gather and communicate with their “fans”. Today, a business can claim a username for their Facebook Page and have a unique “web address” in Facebook for their business. For example, you can find Smart Solutions at http://www.facebook.com/smartsolutions.


For all the Smart Solutions out there, there is only one of these available at Facebook and your business name may be waiting for you to grab it. To help prevent squatting, you need to be legitimate and the page must have 25 fans; after that the Facebook username (URL) becomes available for you to claim. That makes sense to me.


How do set your business up with a Facebook Page and a URL?

1) Check to make sure your business name is available (http://www.facebook.com/username)

2) If it is, create a page for your business (http://www.facebook.com/pages/create.php)

3) Gather 25 fans (Ask your family, friends, customers, to “Become a Fan” of your business)

4) Claim your username (or URL) (http://www.facebook.com/username)

That’s it. Your business can now be found at http://www.facebook.com/businessname. You can use this URL in your marketing materials, business cards, emails, etc. Your customers and prospective customers can find your business in Facebook with a single click.

There are currently over 300 million active Facebook users and over one million Facebook developers creating new ways for people to interact. There is probably one Facebook username (URL) that is fits best for your business and once it’s gone, you will be settling for second best. You have all seen the domain names like www.business-namenw.com with a hyphen in the middle, and awkward initials added to a URL. These are businesses that were a little late to the domain game and had to settle for their second favorite way to be found online.  Ask me sometime how Smart Solutions ended up with https://www.smartz.com as our domain name and you’ll have one more reason to claim your Facebook username today. 😉

Claiming your business username in Facebook is fairly easy to do yours may be waiting for you but, not forever. Can you rally 25 fans?

By: Mark Knowles

One response to “Facebook Land Grab – A Guide to Your Facebook Username”

  1. Search Engine Submission Service writes:

    I have checked out a few of your posts and found some great information, just wanted to say thanks there is so much garbage out there, it’s nice to know some people still put time into managing there sites.