Who Controls Your Facebook Page?

Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary.

Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting an employee create the business Facebook page from his or her own account. Why is this a mistake? Well, it’s not, if this employee is trusted and likely to be with the business long-term. If, however, he or she isn’t, you as the business owner might be in trouble.

There are a couple things you want to keep in mind when you begin your Facebook’s business page:

  1. The creator is unchangeable.
    Yes, if you create the page, you will forever be in charge of that page (or at least until Facebook updates that area of their site).  So, if Stacey from Marketing creates your company page, she will forever be in charge of that page, even if she quits or is fired, she still has control.
  2. Create the page yourself or choose a loyal employee who is in it for the long-run.
    Stacey from Marketing might only be here for the next couple of months, but Johnny, the president or CEO, will likely be with the company for much, much longer.  Johnny would be a good choice for the creator of the Facebook page because he’s likely to be with the company long-term.

What if it’s Too Late?

Maybe you’re already past the point of creation. Maybe you let Stacey from Marketing create the page. Maybe Stacey from Marketing is no longer with the company and did not part on good terms. How do you get your Facebook page back? Try these three steps to regain your Facebook page:

  1. DMCA Notice of Copyright Infringement
    If someone else owns your Facebook page and is not willing to give it back or allow you to have access to it, you may be able to gain it back with this Facebook form. Only fill this form out if you are willing to give an electronic signature and are able to prove that you own the name of the business.
  2. Notice of Intellectual Property Infringement (Non-Copyright Claim)
    Signing this and proving that you own the business could help you get back your business’ Facebook page.
  3. Username Infringement
    This final step may ultimately be your best bet in gaining access to your Facebook page and successfully regaining ownership of your online reputation.

With any of these three steps, be sure to read and answer the questions carefully and honestly. Remember that an electronic signature is just as valuable as a written one. You will also need to show proof, so be sure to fill out all of the questions asked of you, and provide information that identifies you as the owner of the name and business.

Try all three of these steps to raise awareness of your case. Nothing is more important than protecting your brand, so be persistent – and with some initiative and luck you might just find victory.

On the other hand, if Stacey from Marketing left  on good terms, it would probably be best to have her delete the page and then recreate it under someone else’s account. A lengthy process, certainly, re-acquiring “likes” and getting all your information back up there, but it will be worth it to have your Facebook page back in your own hands.

The best way to avoid this situation altogether? Choose your creator wisely.

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