For businesses using Twitter, it’s always been a hassle trying to track the impact of your tweets and links. Because Twitter has never offered Twitter business analytics or statistics, we’ve all had to use outside sources—Hootsuite, Tweet Counter and other Twitter analytics tools.
Twitter has Announced Twitter Web Analytics
This has now changed for Twitter users. Last week, the Twitter Developers announced Twitter Web Analytics—an analytics tool that you can access right inside of your Twitter account. No more using outside sources to track your reach, now you can do it straight from the source.
This new update is going to be a great tool for people using Twitter for business, and it’s certainly taken long enough for it to get here!
As you can read on the Twitter Developers blog post, the Twitter business analytics tool won’t be released to the general public for another couple of weeks, after the pilot group has tested it.
There isn’t any word yet whether or not this Twitter statistics update will be for a price, but it’s better than paying an outside source for things you can now get from the inside. This could be a hurt for Hootsuite and other Twitter analytics tools—we’ll have to see how it all pans out.
Let us know if you see the Twitter Web Analytics inside your Twitter account anytime soon, and follow us on Twitter for more updates like this!