Google offers ‘AdWords,’ Facebook has ‘Facebook Ads,’ Twitter has ‘Promoted Tweets’ and Linkedin gives us ‘Ads by Linkedin Members.’ While we take advantage of these search and social media sites offering ad programs—why not look to YouTube for ad space as well?
If you’ve ever watched a video on YouTube, you might have noticed the different types of YouTube ads on the site through your experience.
- Arrive at YouTube and you will see the masthead ad.
- Search for a YouTube video and you will see the featured videos along the side.
- Click through to the YouTube video you want and you might get the 15-second ad before the video with promoted videos on the right.
- After your video finally starts, you will get pop-ups throughout your time watching.
Although these advertisements can be intrusive at some times, they are also strategically placed. No matter where you go on the YouTube site, you are sure to find one business or another trying to get brand recognition and clicks.
While you’re deciding what aspect of YouTube advertising would be best for your business, it would be a good idea to keep in mind what we talked about in YouTube Video Marketing Part 1—knowing who you are advertising to. YouTube allows you to choose your target demographic—whether based on age, gender or both. You can also target by keyword, interests or individual channels. YouTube offers such a wide range of targeting techniques that will ensure your success in your YouTube video advertising.
As with Facebook, YouTube offers Insights as well. After you have started your YouTube advertising campaign, you will be able to track the data for every aspect of your promotion and improve on it, so that each subsequent one will be better than the last.
YouTube grows its viewers every day, and is only going to get more popular as time goes on. After all, YouTube is the second most popular search engine, after Google. Don’t hesitate to get started with marketing on YouTube, whether it is through your own channel or YouTube advertising.