We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan.
- Rank Reports – It is important to have a rank report run so you can monitor your rankings on the SERP. There could be fluctuations due to actions done by your competitor, new sites being added, and changes in the search engine algorithms. Rank reports are a must for a SEO strategy.
- Keyword Research – Competitors can try to outrank you for different keywords or long tail phrases. This means that keywords that you used to rank high for might not be optimal for you to appear on the SERP. Some keywords receive more traffic while some receive less. With the keyword research in your SEO strategy, you can determine what keyword phrases will work best for you – such as whether to rank well on high traffic keywords or target niche ones with possible better conversion rates.
- Competitive Analysis – A competitive analysis in a SEO strategy provides you with a summary of where your competitors are in terms of their SEO efforts. You can see how your competitors are ranking for your keywords and other site elements. Also what are they factors contributing to them ranking well on the SERP. Through that, you can decide the direction of your SEO efforts in order to compete. Factors that come into play include inbound links, meta tags and keyword density, and seo content.
- SEO Copywriting – It is important that your SEO strategy includes SEO copywriting because of the need for fresh content. It is important that new pages or articles are added on a regular basis as it can help expand your reach with more keywords and ways your visitors can find you. Having fresh content is also one of the important SEO ranking factors.
We have outlined the components of what we think is important for SEO maintenance, thus should be included in a SEO strategy. There are other components that are important, such as link building and social media—as outlined in SEO ranking factors. Let Smart Solutions come up with a customized active SEO strategy for you. Contact us now to find out how we can help your business.