When Google+ rolled out pages, people jumped on board and quickly realized a problem—no ability to add additional administrators? You could have a total of one owner, making it difficult for companies with several employees working on social media.
The new social network has finally remedied the issue—allowing one Google+ page to have multiple page administrators, which they call Managers. This feature is a lot like Facebook’s ability to “Manage Admins.”
Facebook vs. Google+ Admins
There is a very large difference between how the two social networks use administrators, and that is ownership. While Facebook pages allow any admin to delete a page, only an owner can do it on a Google+ page. For instance:
- On Facebook, if Person 1 created the page, but added Person 2 as an administrator, Person 2 has full control. He can delete the page, or even remove Person 1 as an administrator.
- On Google+, if Person 1 created the page, he has ownership. He can add Person 2 as manager, but Person 2 cannot delete the page or remove Person 1 as owner, because Person 1 has ownership.
You can debate Facebook and Google+ on other aspects of the two social networks, but Google+ comes out the ultimate winner in this battle. Some things to consider are these:
With Facebook, if a client with admin capability goes rogue, your Facebook account could quickly become compromised. They could delete every other administrator, and post whatever they want on your company’s Facebook.
Despite that disadvantage, though, selling companies with social media equity is easier thanks to that. You can easily hand over the Facebook account to someone else and remove yourself as an administrator.
On Google+, you have the best of both worlds. While you are safe from having an employee go rogue (you can quickly remove them as an administrator, and delete any posts they may have made), you can also hand over reigns very easily. In the admin for your Google+ page, you can transfer ownership quickly to any manager you have added.
Google really thought through their manager system before they launched it, and they did a seamleass job. It is smooth and easy and provides for a lot more than Facebook does. It’s just a step for Google+ in the fight with Facebook, but it could be an important one.