If your business has a social media profile or two, it’s time to move on from simply posting and hoping that people will click through to your website. It’s time to grow your fan base. Although the number of followers you have doesn’t necessarily equal traffic to your website, it does mean that you have a larger audience and that is never a bad thing.
What is the Value of Adding Social Media Buttons?
Be honest with yourself as a business owner or marketer—you know not every person that visits your website is going to convert. In fact, depending on the genre of your site, the vast majority won’t. So how do you make sure they’ll come back when they’re ready?
Keep in contact.
One of the easiest, most cost-effective ways to do this is to gently nudge your visitors to follow your social media channels. It doesn’t matter which social network it is—it matters that once they hit “like,” “follow” or “add to circles,” your business is now in their feed. They could potentially see your business every time they log into their social media profiles.
That’s not to say that you can stop there, though! Just having more followers on your social networks isn’t going to increase your sales—that will only happen when combined with a consistent and quality social media plan.
To the right are a few examples of social media buttons that we’ve placed on our clients’ websites. Each social media icon is totally customizable, and that’s something we can do for you, as well!
Social Media Sharing Buttons
In this blog post, we’ve written about buttons that lead website visitors straight to your social networks. Stayed tuned to learn more about social media sharing buttons next week.