Adwords message extensions are a new site link extension that gives ad visitors the option to send an SMS text message from their mobile device directly to businesses.
With one tap, consumers are now able to contact advertisers to book an appointment, get a quote, ask for information, request service, etc. all very quickly without the use of the website, email, or a phone call.
Message extensions can be implemented at the account, campaign, or ad group-level and are currently supported in most countries.
Adwords message extensions can help you grow your business by giving people another option to reach you as customers connect with brands and services in many different ways (website, app, phone, in-person, message).
The on-the-go mobile consumer doesn’t have a preferred way to connect with businesses. They normally use the most convenient channel for them at the moment.
Like all ad extensions, Google rewards you for maximizing ad extensions
and current best practices to have at least 4 active ad extensions per campaign or ad group.
Stat: Smartphone shoppers have a 30% higher lifetime value
Source: IDC FutureScape: Worldwide Retail 2015 Predictions: November 2014
How to Get Started
Message extensions can be found in AdWords by navigating to Ad Extensions > Message Extensions > + Extension > New message extension. Then simply enter in the required fields (screenshot below).
Pre-populated Message Text
When someone taps to send you a message, the message text will pre-populate in their messaging app.
- Business name: 25 characters
- Extension text: 35 characters
- Message text: 100 characters
How to Participate
If you are ready to start or have questions about Adwords message extensions, contact your Smartz team or call us today to get started.