Category: Internet Marketing

Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]


Analytics for Pinterest Profiles are Here!

From Smart Solutions Yesterday morning, we were excited to get an email announcing the analytics tool that we’ve been waiting for—Pinterest Web Analytics seem to have come along with the new Pinterest update. This is a feature that business Pinterest users have been anticipating for some time, and the wait is finally over! We’ve started […]


Pinterest Changed!

From Smart Solutions Social media channels don’t stay the same for long—this is a fact that anyone who has had a Facebook for longer than a year knows. They update on a regular basis and there’s no reason to not embrace the change. However, every change comes with a few ups and downs, and when […]


Vimeo or YouTube for Business

From Smart Solutions There’s an ongoing debate inside the online community on whether YouTube or Vimeo is the best video platform, so we thought we’d throw our hat in the ring. Unfortunately, it’s not a debate that will ever have a definitive answer—it’s simply another question of audience and goals. While YouTube has a significantly […]


Our Top Four Web Marketing Highlights of 2012

From Smart Solutions 2012 has come to a close, and we’re taking a look back at some of the things that stood out to us this year. A LOT happened last year in SEO and social media—and we can’t wait to see what 2013 has in store for us! Each of these items made a […]


Bend WebCAM Wrap Up

From Smart Solutions Two full days of networking, listening, asking questions, tweeting and taking notes have come to a close, and it’s time to look over everything that we learned—which isn’t easy. There are a few things that stood out throughout the conference, though—and we’ve outlined them here! At the bottom of this post, we […]


New Linkedin Business Page Design

When you work in the area of Internet marketing, you get used to lots of change. New networks to pay attention to, new ways to market your business, new tools to help you measure successes, and new designs on all the websites you use the most. Social media websites tend to get hit the most […]


Social Media Advertising

Ads are everywhere online, and growing steadily on social media channels. Log into Facebook, browse Twitter, search Linkedin, watch a video on YouTube—you’re going to see ads. While you may not click on many of the advertisements marketed to you, you do see them, and chances are you remember them. But are they viable? Are […]


Keep Track of Your SEO Measurements

SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]


Regular Web Content Creation

Web content creation is a fancy way of saying something simple—writing for the web. We’ve discussed writing for the web before, but it’s such an important subject, that we want to make sure we’re getting our point across—regular content creation cannot be ignored! Blog Posts vs. Website Pages for Content Development This aspect of web […]