From Smart Solutions 2012 has come to a close, and we’re taking a look back at some of the things that stood out to us this year. A LOT happened last year in SEO and social media—and we can’t wait to see what 2013 has in store for us! Each of these items made a […]
From Smart Solutions Two full days of networking, listening, asking questions, tweeting and taking notes have come to a close, and it’s time to look over everything that we learned—which isn’t easy. There are a few things that stood out throughout the conference, though—and we’ve outlined them here! At the bottom of this post, we […]
When you work in the area of Internet marketing, you get used to lots of change. New networks to pay attention to, new ways to market your business, new tools to help you measure successes, and new designs on all the websites you use the most. Social media websites tend to get hit the most […]
Ads are everywhere online, and growing steadily on social media channels. Log into Facebook, browse Twitter, search Linkedin, watch a video on YouTube—you’re going to see ads. While you may not click on many of the advertisements marketed to you, you do see them, and chances are you remember them. But are they viable? Are […]
SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]
Web content creation is a fancy way of saying something simple—writing for the web. We’ve discussed writing for the web before, but it’s such an important subject, that we want to make sure we’re getting our point across—regular content creation cannot be ignored! Blog Posts vs. Website Pages for Content Development This aspect of web […]
The usual route that webmasters take for handling Google algorithm changes is to freak out every time Google announces one, and run scrambling to figure out how your website can benefit from (or at least not be ruined by) it. Surprisingly enough, there IS another option—one that involves a lot less stress and pulling out […]
In the past few months, Facebook has changed up a lot of their business page features in a great way. They’ve really stepped up their game when it comes to Facebook business pages, and we’re seeing a lot of new options available for businesses. The last one we featured on the blog was the new […]
From Smart Solutions Web marketing conferences and events are great places to network with other professionals and learn what’s important in web marketing right now. And there is no shortage of events to choose from, if you’re looking to be a part of one. There are a few web marketing events coming up that we’re […]
The curse of the businessman is that we never have enough time. When you’re the one managing multiple aspects of a business, it’s easy to put aside things that don’t seem as important—and social media is often one of those that gets lost in the shuffle. But social media doesn’t need to take a lot […]