Category: Internet Marketing

What to do with Google Algorithm Changes

The usual route that webmasters take for handling Google algorithm changes is to freak out every time Google announces one, and run scrambling to figure out how your website can benefit from (or at least not be ruined by) it. Surprisingly enough, there IS another option—one that involves a lot less stress and pulling out […]


Facebook Admin Roles Have Changed!

In the past few months, Facebook has changed up a lot of their business page features in a great way. They’ve really stepped up their game when it comes to Facebook business pages, and we’re seeing a lot of new options available for businesses. The last one we featured on the blog was the new […]


Upcoming Web Marketing Events

From Smart Solutions Web marketing conferences and events are great places to network with other professionals and learn what’s important in web marketing right now. And there is no shortage of events to choose from, if you’re looking to be a part of one. There are a few web marketing events coming up that we’re […]


Schedule Facebook Posts

The curse of the businessman is that we never have enough time. When you’re the one managing multiple aspects of a business, it’s easy to put aside things that don’t seem as important—and social media is often one of those that gets lost in the shuffle. But social media doesn’t need to take a lot […]


The Google Author Tag

From Smart Solutions If you use Google a lot, you’ve probably seen Google Author show up on your SERPs. As a matter of fact, one study noted that about 17% of queries will result in at least one Google Author post showing up. Webmasters in every industry are realizing the benefit, and adding the Google […]


Social Sharing Buttons – Why do we need them?

Last week, we discussed the value of adding social media buttons to your website. This week, we’re talking about the other side of adding social to your site—social media sharing buttons. While the icons will lead visitors to your business social media profiles, social sharing buttons will lead them to promote your website content on […]


Adding Social Media Buttons to Your Website

If your business has a social media profile or two, it’s time to move on from simply posting and hoping that people will click through to your website. It’s time to grow your fan base. Although the number of followers you have doesn’t necessarily equal traffic to your website, it does mean that you have […]


Reduce Bounce Rates with Website Heatmaps

Oftentimes, business owners are puzzled by high bounce rates on their websites. Despite quality products and relevant information, their bounce rates are often very high—a large amount of visitors are leaving the site quickly after just arriving. This problem can be remedied with a heatmap tool. The tool is based on an algorithm that predicts […]


Facebook Timeline is Available for Pages

Yesterday morning, when we logged onto Facebook, we were greeted with a pleasant surprise—Facebook pages can now be converted into timelines! We’ve been waiting on this Facebook update for a while, and we’re excited it’s finally here. But… what is it? We wrote a post on Facebook timelines a few weeks ago, when they were […]


A Visual Social Network – Pinterest

Pinterest has been emerging slowly for a while, since its early beginnings in 2009. In the last couple months however, the website has exploded with a burst of new members and has gone viral. Users of all ages are pinning their favorite colors, cars, swimsuits, decorations and food. Pinterest is addicting, and people love it. […]