Category: PPC

Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]


Quality Score: the Great Misnomer

One of the great Adwords misnomers (a term which suggests an interpretation that is known to be untrue) is the phrase “Quality Score”. The name implies that it is a measure of the ad copy’s merit, when in fact it measures more than just this. It measures not just “relevancy” and landing page quality, but […]


7 Tips for a Killer Mobile Search Campaign

One area brands should be looking at in the near future is mobile search. As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Before tackling a mobile search plan, it’s necessary to understand how mobile paid search differs from its traditional […]


Google Product Ads Available to All Advertisers

As of November 11th, Google Product Ads are being offered to all Adwords advertisers. Up until now they have only been offered in a closed beta test involving about 800 advertisers, but now anyone will be able to take part in the program. Google Product Ads are a way for advertisers to give Google a […]