Google has announced that on April 21st, 2015 they are making a major update to their mobile search algorithm that will use mobile optimization as a ranking signal. This will result in more mobile friendly sites showing up in mobile search results. According to Google, this “will have a significant impact in our search results”. […]
Here at Smart Solutions, we’re big fans of all things automotive. So when it was time for the SEMA Show this year, it was a no brainer for us to go. With automotive clients including leaders in aftermarket performance exhaust, a garage equipment manufacturer and retailer, and aftermarket RV and truck parts manufacturer and distributor, we have an […]
It’s been a few weeks since the SMX conference took up residency in Seattle focusing on advanced search marketing tactics. As with most conferences, it has taken us a couple weeks to wrap our heads around all the great information we received over the two days. This year’s conference definitely did not disappoint and was […]
Although searching the Internet, watching YouTube videos and reading blogs is a great way to learn more about web marketing, there’s nothing like sitting down in a lecture hall and having people like Danny Sullivan or Marty Weintraub speak to you about the latest updates and information in the search marketing world. Another thing that […]
From Smart Solutions Last week we talked about structured data inside Google Webmaster—specifically through the Data Highlighter tool. Today, we’re going a little deeper into what structured data really is, and how to implement it directly onto your website. What is Structured Data? Structured data consists of tags within your website’s HTML that help Google […]
From Smart Solutions On this blog, we discuss a lot of aspects of web marketing, but if there’s one thing that we can never stress enough, it’s the importance of continuing with SEO practices and tactics on an ongoing basis. Web marketing today is never “complete,” and it’s time we stopped treating it that way. […]
From Smart Solutions Here are a few Google Analytics tricks that we love and we think you will too! These are three tools inside Google Analytics that we use on a regular basis, and that you can use to help your reporting and tracking be a little more effective. Google Analytics Advanced Segments With the […]
SEO measurements (tracking and reporting) are essential pieces of any SEO strategy. Knowing how your site is being affected by your marketing team’s effort is necessary if you want to know what is working and what is not. There is a plethora of available search measurements that you can track, and we’ll list off a […]
Web content creation is a fancy way of saying something simple—writing for the web. We’ve discussed writing for the web before, but it’s such an important subject, that we want to make sure we’re getting our point across—regular content creation cannot be ignored! Blog Posts vs. Website Pages for Content Development This aspect of web […]
From Smart Solutions Web marketing conferences and events are great places to network with other professionals and learn what’s important in web marketing right now. And there is no shortage of events to choose from, if you’re looking to be a part of one. There are a few web marketing events coming up that we’re […]