Websites in every industry are affected by Google Panda—sometimes soaring and sometimes sinking in ranking because of algorithm changes. But for people who aren’t involved in web development or Internet marketing, these Google Panda updates tend to remain a mystery. What is Google Panda? Google uses an algorithm that helps sort its index, so that […]
Google is involved in a lot of areas of Internet marketing. As a search engine, they’re perfectly positioned to handle just about everything; many website owners believe that using Google’s services will provide them with more exposure, although there is no solid evidence supporting this view. Google also, of course, has a hand in mobile […]
In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]
Happy Thanksgiving, everyone! Celebrate by stuffing yourselves silly and spending time with family and friends. And while you’re taking time off to relax, check out a few of the past Google doodles… Thanksgiving style! From 1998 – 2010, Google has made some great Thanksgiving doodles, and you can see them all here! For a complete […]
We have talked about the importance of SEO maintenance previously about how you need a monthly active SEO plan to stay ahead of competition and rank high on the search engine results page (SERP). To help you choose the right SEO strategy, we will focus on what should be included in the SEO maintenance plan. […]
Google utilizes a series of search engine ranking factors to determine the results that show on the Search Engine Results Page (SERP). Although Google’s algorithms change all the time, there are some seo ranking factors that remain important. Mashable came up with the Periodic Table of SEO Ranking Factors to illustrate the most important things […]
SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]
Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]
Syndication is described by www.BusinessDictionary.com as “Supply of content or information on a subscription basis to marketers or media.” This is essentially what an RSS reader is. When you visit a web page and you see a Really Simple Syndication (or RSS) icon, you are being asked to join an association of followers who are […]
This continues our discussion about “page speed” and what’s needed to stay competitive in organic search rankings. If you missed first blog, go here. Though Google said that it expects fewer than 1% of search queries to change as a result of incorporating site speed ranking to their algorithms, many site owners want to improve […]