Category: Social Media

YouTube Video Marketing – Part 1

YouTube is a website that allows people to share videos, including user-created video content, movie clips, music videos and more. In October 2006, YouTube was bought by Google for US$1.65 billion. YouTube was founded February 14, 2005 and has since come a long way. We have the following impressive statistics: YouTube now averages over 2 […]


The History of Twitter

We all know the story of Facebook. If we haven’t read about it online, we’ve watched the movie or at least read one of the many books on the subject. Zuckerberg, the twins, a Harvard dorm room, we know it all! But what about Twitter? It’s the eighth most visited site in America, according to […]


Bing and Google Get Social

Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]


Free Marketing For Businesses Through Foursquare

Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]


Five Top Social Media Campaigns to Learn From

1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]


How Yelp Can Help Your Business Grow

Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]


Who Controls Your Facebook Page?

Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary. Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting […]


Twittonary

“Tweeps! That was a twitterific twoosh of twitterage in twitterese from this Twitterholic, yeah? Can I get a retweet, here?” If you’re confused reading that sentence then you’ve come to the right spot. The ever-evolving world of Twitter just gets more and more intricate as it grows, and if you’re not on top of it […]


5 Important Things to Note about Social Media Marketing

Here are a few things you should keep in mind when using internet social media marketing to promote your business. Integrate Social Media into your Broader Marketing Strategies: Like any marketing campaign, your social media presence needs a strategy, and this strategy cannot work in isolation of your broader marketing strategy. The lifeblood of any […]


4 Things Small Businesses Should Know About Facebook’s New Groups

First off, you need to know that unlike Pages, Facebook’s new Groups are not made strictly for brand promotion. But, that doesn’t mean you can’t get some value out of them, either by using them to reach out to would-be clients or customers, or to facilitate communication and community inside your company. Here’s a few […]