Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary. Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting […]
“Tweeps! That was a twitterific twoosh of twitterage in twitterese from this Twitterholic, yeah? Can I get a retweet, here?” If you’re confused reading that sentence then you’ve come to the right spot. The ever-evolving world of Twitter just gets more and more intricate as it grows, and if you’re not on top of it […]
Here are a few things you should keep in mind when using internet social media marketing to promote your business. Integrate Social Media into your Broader Marketing Strategies: Like any marketing campaign, your social media presence needs a strategy, and this strategy cannot work in isolation of your broader marketing strategy. The lifeblood of any […]
First off, you need to know that unlike Pages, Facebook’s new Groups are not made strictly for brand promotion. But, that doesn’t mean you can’t get some value out of them, either by using them to reach out to would-be clients or customers, or to facilitate communication and community inside your company. Here’s a few […]
Facebook says, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook… Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages […]
Facebook… over 550 million users; over 70 different translations; a movie was born out of its existence; a Dummies Handbook has been written for it; and one out of every dozen people on the planet have a Facebook account. We don’t need to tell you what Facebook is; everyone has at least heard of it, […]
Paid Facebook ads hold tremendous promise for marketers looking to reach targeted audiences. Where else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate their performance based on consumer information such as age, interests, employment status, location and even one’s relationship status? However, the challenge that Facebook […]
What’s in a name? Frankly, a LOT. Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective. It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it. However (and […]
Okay, it’s not exactly a land grab but, hear me out. Local business is gaining ground on the Internet everyday through sites that provide ways for local businesses to get worldwide recognition online. Today, let’s focus on what a local business can do on Facebook. You can “grab” http://www.facebook.com/businessname as a unique pointer to your […]
It’s been a social media frenzy this week here in Bend, Oregon! Thank you to all that were able to join for this SmartGroup on practical tips for getting started in social media if you are a small business. Here is the presentation, and recap notes for those not able to attend. We’ll see you […]