Category: Social Media

Facebook Fan Pages vs. Group Pages

Facebook says, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook… Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages […]


The Facebook Rise and MySpace Demise

Facebook… over 550 million users; over 70 different translations; a movie was born out of its existence; a Dummies Handbook has been written for it; and one out of every dozen people on the planet have a Facebook account. We don’t need to tell you what Facebook is; everyone has at least heard of it, […]


4 Ways to Improve Ad Performance on Facebook

Paid Facebook ads hold tremendous promise for marketers looking to reach targeted audiences. Where else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate their performance based on consumer information such as age, interests, employment status, location and even one’s relationship status? However, the challenge that Facebook […]


Choosing the Right Business Name – from an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective.  It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it.  However (and […]


Facebook Land Grab – A Guide to Your Facebook Username

Okay, it’s not exactly a land grab but, hear me out. Local business is gaining ground on the Internet everyday through sites that provide ways for local businesses to get worldwide recognition online. Today, let’s focus on what a local business can do on Facebook. You can “grab” http://www.facebook.com/businessname as a unique pointer to your […]


Social Media for Small Business – May SmartGroup Recap

It’s been a social media frenzy this week here in Bend, Oregon!  Thank you to all that were able to join for this SmartGroup on practical tips for getting started in social media if you are a small business. Here is the presentation, and recap notes for those not able to attend.  We’ll see you […]


Twitter Background Design Concepts

So, you’re a business and have taken the leap to setup Twitter account, congratulations! One element that often gets overlooked when using Twitter for business is creating a custom background image that speaks to your business objectives.  (See our Smart Solutions Twitter Background…heck, follow us as well!)  If you have questions on the information below […]


The Importance of Listening…Online

When it comes to communication, listening often gets pushed aside. Sometimes we’re too busy planning our next statement versus listening to what others really need. Some of the greatest tools (and a great way to start a social campaign) is to listen to the conversations around you. From a business angle, getting feedback from customers […]



Bend Oregon SmartGroup Adds Valuable Insights to Website Success

SmartGroup is a local usergroup setup for our Smart Solutions clients and prospective clients.  We’ve covered monthly topics such as: SEO Basics, Newsletter Best Practices, Everything Images, Local Search, etc.  Throughout the presentations, now offered in a both a day and evening session, we offer insights to best practices and tips and tricks to help […]