Smartz Blog

The Google +1 Button – Why Should a Business Owner Care?

Search is going social. We’ve tasted this through Bing and Google’s recent social search activity, but Google has now taken the lead with a new advancement—the +1 button. You’ll definitely want to keep the new +1 button on your radar, and get familiar with what it does. It will slowly gain attention and begin to […]


Resurgence of Print with QR Codes

Just when we thought print advertising was dying, it’s taking off again thanks to QR Codes. Embedding Quick Response (QR) Codes in a variety of printed materials and advertising vehicles is helping businesses engage with their customers in fresh ways.  A simple scan of the barcode by a smart phone—or other like device—directs customers to […]


Happy World IPv6 Day. So, what is IPv6?

Today is June 8th—World IPv6 Day. Everyone at Smart Solutions would like you wish you Happy World IPv6 Day. So what is IPv6? The Internet operates by routing small packets of data independently across networks as specified by an international communications protocol known as the Internet Protocol (IP). Each packet of data contains two numeric […]


Bing and Google Get Social

Both Bing and Google have taken their search capabilities to a new level—with social search. Social search takes advantage of the growing importance and reliance on social media by bringing the opinions of one’s social circle into their search experience. For example, search results now can link relevant pages that friends and colleagues have created […]


Free Marketing For Businesses Through Foursquare

Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]


Five Top Social Media Campaigns to Learn From

1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]


How Yelp Can Help Your Business Grow

Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]


Who Controls Your Facebook Page?

Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary. Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting […]


Twittonary

“Tweeps! That was a twitterific twoosh of twitterage in twitterese from this Twitterholic, yeah? Can I get a retweet, here?” If you’re confused reading that sentence then you’ve come to the right spot. The ever-evolving world of Twitter just gets more and more intricate as it grows, and if you’re not on top of it […]


20 Things…

Have you ever wished that someone would just write a book about the internet? A book that would answer questions such as, “What is the Internet,” for instance? If, hypothetically, such a book were to be released, who would write it? A well-informed corporatio, certainly; a power player in the Internet world, definitely; a company […]