Smartz Blog

How Yelp Can Help Your Business Grow

Yelp’s purpose is “to connect people with great local businesses.” It was founded in 2004 and as of August 2010, had over 12 million reviews on their site. Around 38 million people visit Yelp in any given 30 days. Yelp is basically a business review site, a search engine for local businesses and a social […]


Who Controls Your Facebook Page?

Disgruntled former employees can be a scary thing. Disgruntled former employees controlling your business’ Facebook page is a whole new level of scary. Facebook can be a great way to market your business, but it’s important that you know what you’re doing as you set it up. Many companies have made the mistake of letting […]


Twittonary

“Tweeps! That was a twitterific twoosh of twitterage in twitterese from this Twitterholic, yeah? Can I get a retweet, here?” If you’re confused reading that sentence then you’ve come to the right spot. The ever-evolving world of Twitter just gets more and more intricate as it grows, and if you’re not on top of it […]


20 Things…

Have you ever wished that someone would just write a book about the internet? A book that would answer questions such as, “What is the Internet,” for instance? If, hypothetically, such a book were to be released, who would write it? A well-informed corporatio, certainly; a power player in the Internet world, definitely; a company […]


5 Important Things to Note about Social Media Marketing

Here are a few things you should keep in mind when using internet social media marketing to promote your business. Integrate Social Media into your Broader Marketing Strategies: Like any marketing campaign, your social media presence needs a strategy, and this strategy cannot work in isolation of your broader marketing strategy. The lifeblood of any […]


The Basics of SEO Copywriting

1.      Content is King! Before you begin copywriting make sure you have done your keyword research and assigned a selection of keywords (ideally shoot for five or six) to each page of your site. Try to utilize each page’s target keywords at least once within the body content. Use the primary keyword (you might choose […]


Website Fonts Get a Push in the Right Direction

Thanks to the efforts of type designers, web developers and browser companies’ web sites now can use high-quality typography to enhance their company brands and make pages even more readable for users. This is great news for the industry—and for customers of Smart Solutions.  Here’s why: For years, web developers have wanted to use a […]


4 Things Small Businesses Should Know About Facebook’s New Groups

First off, you need to know that unlike Pages, Facebook’s new Groups are not made strictly for brand promotion. But, that doesn’t mean you can’t get some value out of them, either by using them to reach out to would-be clients or customers, or to facilitate communication and community inside your company. Here’s a few […]


Hardware-Based Keyloggers – Making Identity Theft Easier

Hardware-based keyloggers are making online identity theft an easier opportunity for criminals.  As well, these devices can help anyone wanting to discover or monitor your online activity.  It is important you are aware that these devices exist in order to take appropriate precautions regarding your personal sensitive information. What Is A Hardware-Based Keylogger? Hardware-based keyloggers […]


RSS Feeds

Syndication is described by www.BusinessDictionary.com as “Supply of content or information on a subscription basis to marketers or media.”  This is essentially what an RSS reader is.  When you visit a web page and you see a Really Simple Syndication (or RSS) icon, you are being asked to join an association of followers who are […]