Smartz Blog

5 Important Things to Note about Social Media Marketing

Here are a few things you should keep in mind when using internet social media marketing to promote your business. Integrate Social Media into your Broader Marketing Strategies: Like any marketing campaign, your social media presence needs a strategy, and this strategy cannot work in isolation of your broader marketing strategy. The lifeblood of any […]


The Basics of SEO Copywriting

1.      Content is King! Before you begin copywriting make sure you have done your keyword research and assigned a selection of keywords (ideally shoot for five or six) to each page of your site. Try to utilize each page’s target keywords at least once within the body content. Use the primary keyword (you might choose […]


Website Fonts Get a Push in the Right Direction

Thanks to the efforts of type designers, web developers and browser companies’ web sites now can use high-quality typography to enhance their company brands and make pages even more readable for users. This is great news for the industry—and for customers of Smart Solutions.  Here’s why: For years, web developers have wanted to use a […]


4 Things Small Businesses Should Know About Facebook’s New Groups

First off, you need to know that unlike Pages, Facebook’s new Groups are not made strictly for brand promotion. But, that doesn’t mean you can’t get some value out of them, either by using them to reach out to would-be clients or customers, or to facilitate communication and community inside your company. Here’s a few […]


Hardware-Based Keyloggers – Making Identity Theft Easier

Hardware-based keyloggers are making online identity theft an easier opportunity for criminals.  As well, these devices can help anyone wanting to discover or monitor your online activity.  It is important you are aware that these devices exist in order to take appropriate precautions regarding your personal sensitive information. What Is A Hardware-Based Keylogger? Hardware-based keyloggers […]


RSS Feeds

Syndication is described by www.BusinessDictionary.com as “Supply of content or information on a subscription basis to marketers or media.”  This is essentially what an RSS reader is.  When you visit a web page and you see a Really Simple Syndication (or RSS) icon, you are being asked to join an association of followers who are […]


Facebook Fan Pages vs. Group Pages

Facebook says, “Facebook created Pages when we noticed that people were trying to connect with brands and famous artists in ways that didn’t quite work on Facebook… Not only can you connect with your favorite artists and businesses, but now you also can show your friends what you care about and recommend by adding Pages […]


Quality Score: the Great Misnomer

One of the great Adwords misnomers (a term which suggests an interpretation that is known to be untrue) is the phrase “Quality Score”. The name implies that it is a measure of the ad copy’s merit, when in fact it measures more than just this. It measures not just “relevancy” and landing page quality, but […]


8 Ways to Reduce Your Site’s Bounce Rate

Bounce rate is the percentage of visitors that hit a page and don’t visit any others within the same site. It should be used to measure the effectiveness of landing pages. Web analytics guru Avinash Kaushik says a bounce rate of less than 30% is good, but with 60% or higher, you have a problem. […]


The Facebook Rise and MySpace Demise

Facebook… over 550 million users; over 70 different translations; a movie was born out of its existence; a Dummies Handbook has been written for it; and one out of every dozen people on the planet have a Facebook account. We don’t need to tell you what Facebook is; everyone has at least heard of it, […]