Smartz Blog

4 Ways to Improve Ad Performance on Facebook

Paid Facebook ads hold tremendous promise for marketers looking to reach targeted audiences. Where else do people willingly share such specific information about themselves – enabling marketers to target ads and evaluate their performance based on consumer information such as age, interests, employment status, location and even one’s relationship status? However, the challenge that Facebook […]


Straightforward Ways to Improve Page Speed (Part 2)

This continues our discussion about “page speed” and what’s needed to stay competitive in organic search rankings. If you missed first blog, go here. Though Google said that it expects fewer than 1% of search queries to change as a result of incorporating site speed ranking to their algorithms, many site owners want to improve […]


7 Tips for a Killer Mobile Search Campaign

One area brands should be looking at in the near future is mobile search. As mobile devices have become more sophisticated and easier to use, mobile search has become the starting point for consumers on the go. Before tackling a mobile search plan, it’s necessary to understand how mobile paid search differs from its traditional […]


Google Instant FAQs

1. What Is Google Instant? It’s a new feature that predicts what an online user is searching for and shows results as the user types. 2. What are the benefits? Instant results allow searchers to find what they’re looking for without clicking ‘enter’ or ‘search’. According to Google this provides faster and smarter searches. 3. […]


Is Your Web Page Fast Enough? (Part 1)

That’s the question heating up blog airwaves since Google incorporated site speed as one of more than 200 signals used to determine search rankings. To get answers, site owners are using the Google Page Speed Tool and Google Webmaster Tools > Site Performance to track the speed of their site. The tool is bringing relief […]


Google Product Ads Available to All Advertisers

As of November 11th, Google Product Ads are being offered to all Adwords advertisers. Up until now they have only been offered in a closed beta test involving about 800 advertisers, but now anyone will be able to take part in the program. Google Product Ads are a way for advertisers to give Google a […]


Google Launches Instant Previews

On November 9th Google launched a page preview feature called “Instant Previews.” This tool offers people a way to quickly view what’s on a web page without leaving the Google search results. With the new Instant Previews, people will likely be able to immediately spot the most promising pages among those listed in the search […]


Internet Explorer 6 is Dated

As you might have heard, Microsoft is ceasing support for Internet Explorer 6 (IE6) as of July 13, 2010, when it stops support for Windows XP SP2.  This isn’t bad news. This nine year-old browser is showing its wear and doesn’t cut it with today’s web standards. The higher-performing and more design-savvy websites of today […]


How Mind Mapping Helps Smart Solutions’ Clients

For awhile now, our team has utilized Mind Mapping, from the tools from a great client, Mindjet.  Mind Mapping has assisted in organizing client’s site architecture while easily and quickly highlighting areas of weaknesses for content structure.    Recently, KM World Magazine interviewed Smart Solutions and posted an article, titled Enriching Web Sites and Engage Customers […]


Choosing the Right Business Name – from an Internet Marketing Perspective

What’s in a name?  Frankly, a LOT.  Any marketing and branding agency can go through the important details of naming a new business or one that is renaming from a brand perspective.  It’s fascinating how business naming research is performed, tested and consumer analysis is created – in fact I totally respect it.  However (and […]