Smartz Blog

Brand Trust Advice for Start-up E-Commerce Sites

By Josh Caba Brand trust is simply defined by the general opinion that people have of your company and whether or not they believe you will deliver a quality product. Having brand trust is vital to the importance of every business.  The task of creating brand trust in an online world can be exceptionally challenging […]


Should Google Practice What They Preach?

By Scott Orth   The comparison chart at the bottom of this post was sent to me last week.  I thought it was quite funny… and true.  In the world of SEO, we really have a love/hate kind of relationship with Google. The fact is that Google is the best search engine out there.  They […]


When will CMS catch up with SEO?

By Scott Orth Interesting that the entire first page of Google results for SEO Friendly CMS returns blogs and forums, filled with folks trying to figure out what solution they should use for their business or their clients. See the SERP here. The consensus seems to be that there isn’t really a CMS out there […]


E-Newsletter Marketing Proves Worthy Over Traditional Marketing

By Wendy Epner Roe Our recent SmartGroup, covering everything ‘newsletter,’ became a helpful reminder that marketing online through this method can prove a worthy tactic. Compared to traditional media, 79% of adults visit a website because of newsletters, versus 65% from radio, 83% from TV and 89% from print (Source: ThirdAge.com Baby Boomer Survey, 2007). Given […]


Evolution of the Mobile Life: Part 1 – The Move

By Joel Gray Today, cell phones are commodities.  We expect to replace them every 1-3 years, and the reasons vary from breaking hardware to desired new features.  Recently I have went through this very process and want to share a series of articles with you detailing my experiences and observations of living in an increasingly […]


Analytic Confusion – AWStats vs. Google Analytics

By Randy Dod Some web site owners or webmasters use AWStats to view and analyze their web site traffic, some install Google Analytics on their site for additional insight, and some use both. What are the differences between AWStats and Google Analytics? One of the main differences is they generate their data using different methods, […]


Warning…Warning…The Coolest New Product of the Year Announced!

By Scott Orth But you’ll have to be at SMX to see it! Well, that’s not entirely true – you can also see it at www.pixelsilk.com; but you’re going to want to be at SMX to really get to know the geniuses behind this leading-edge…some would say “futuristic”… SEO-enabled Content Management System. Pixelsilk will also […]


New Design Trends Lend to Better Success Rates

By Wendy Epner Roe Too often in a prospective client conversation, at the moment when a redesign is discussed,  the client is thinking more about all of the information they would like to present instead of how they want to present it.  Giving too much user choice as to ‘where to go next’ is a […]


The Pioneers of SEO

By Scott Orth There’s never been a good place to learn about the SEO pioneers; until now.  How did this all get started and who was behind the wheel?  When you see big names like Danny Sullivan, Greg Boser, and Bruce Clay – do you ever wonder how they got started, or why they got […]


The Dance of Finding an Internet Marketing Partner

By Scott Orth For most companies, small and large, Internet Marketing (typically referred to as Search Engine Marketing or SEM) has become the most important aspect of their marketing plan and of their business livelihood in general. So how do you ensure you’ve got the right agency on your side?  Besides the most obvious; check […]