Smartz Blog

Use Web Analytics To Guide Online Success

When we polled our recent SmartGroup how many had Google Analytics installed, less than 1/3 raised their hands.  When we asked how many reviewed their analytics and changed their site based on the results, they were all ears. March’s SmartGroup was dedicated to education around setting up, reviewing and morphing your web site around web […]


Bend Oregon SmartGroup Adds Valuable Insights to Website Success

SmartGroup is a local usergroup setup for our Smart Solutions clients and prospective clients.  We’ve covered monthly topics such as: SEO Basics, Newsletter Best Practices, Everything Images, Local Search, etc.  Throughout the presentations, now offered in a both a day and evening session, we offer insights to best practices and tips and tricks to help […]


Quick Web Design Tips To Remember

Web design has changed.  The novelty of going to the World Wide Web and exploring this new medium has worn off significantly.  No longer are users visiting a site and reading through lines and lines of text or watching humorous animated gifs online. Nielsen & Loranger’s extensive research uncovered four questions users ask when arriving at […]


Simple Home Page Design – Tips to Avoid and Best Practices

You’re home page is important for many reasons, as it’s linked to most frequently (for small business) and unless you’re coming in from a landing page or internal blog, it’s oftentimes is the first place prospective clients make the first impression of your company. Moreover, it’s an impression that is created in mere seconds while […]


Is Your Site Design Getting in the Way of Your SEO?

By Scott Orth If so, it’s time for a redesign!  Don’t whine about the cost of a redesign, the lost opportunities without effective SEO will cost you far more in the long run.  In today’s highly competitive Internet realm, it’s absolutely critical that your site is based on a search engine friendly structure; but what […]


Evolution of the Mobile Life: Part 2 – Day to Day

By Joel Gray The honeymoon period with our Android based T-Mobile G1’s are now over.  Sure, both my wife and I love the phones.  They seem to work great, but was it really worth the money we laid out for them?  What kinds of tools exist that will make our lives better in some way?  […]


Brand Trust Advice for Start-up E-Commerce Sites

By Josh Caba Brand trust is simply defined by the general opinion that people have of your company and whether or not they believe you will deliver a quality product. Having brand trust is vital to the importance of every business.  The task of creating brand trust in an online world can be exceptionally challenging […]


Should Google Practice What They Preach?

By Scott Orth   The comparison chart at the bottom of this post was sent to me last week.  I thought it was quite funny… and true.  In the world of SEO, we really have a love/hate kind of relationship with Google. The fact is that Google is the best search engine out there.  They […]


When will CMS catch up with SEO?

By Scott Orth Interesting that the entire first page of Google results for SEO Friendly CMS returns blogs and forums, filled with folks trying to figure out what solution they should use for their business or their clients. See the SERP here. The consensus seems to be that there isn’t really a CMS out there […]


E-Newsletter Marketing Proves Worthy Over Traditional Marketing

By Wendy Epner Roe Our recent SmartGroup, covering everything ‘newsletter,’ became a helpful reminder that marketing online through this method can prove a worthy tactic. Compared to traditional media, 79% of adults visit a website because of newsletters, versus 65% from radio, 83% from TV and 89% from print (Source: ThirdAge.com Baby Boomer Survey, 2007). Given […]