From Smart Solutions Last week we talked about structured data inside Google Webmaster—specifically through the Data Highlighter tool. Today, we’re going a little deeper into what structured data really is, and how to implement it directly onto your website. What is Structured Data? Structured data consists of tags within your website’s HTML that help Google […]
From Smart Solutions Google likes things structured. They look for patterns within your site that they can recognize—addresses, articles, phone numbers and the like: pieces of data that are always in the same order. For the most part, Google can recognize these patterns of information, but there’s nothing wrong with giving them a little help. […]
From Smart Solutions The world of AdWord extensions is a vast and varied one. In the old days of PPC, it was simple. A nice text ad, a few lines, a URL. Nowadays, Google offers a wide range of PPC extensions that can help your ad to stand out. Listed below are Google’s current PPC […]
From Smart Solutions No matter how user-friendly and easy-to-navigate your site is, there will always be someone who puts in the wrong address—mistyping the URL, or clicking on a broken link from another site. It happens to every website: 404 errors. What are 404 Errors? You’ll get a 404 error when you type in a […]
From Smart Solutions On this blog, we discuss a lot of aspects of web marketing, but if there’s one thing that we can never stress enough, it’s the importance of continuing with SEO practices and tactics on an ongoing basis. Web marketing today is never “complete,” and it’s time we stopped treating it that way. […]
From Smart Solutions We, as business owners and marketing teams, are always looking for new ways to market our products and services. Whether it’s starting a Pinterest account or putting up flyers all over town—we understand the value of widening marketing avenues and we want to get our products into the right hands. Wanelo is […]
From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]
From Smart Solutions Yesterday morning, we were excited to get an email announcing the analytics tool that we’ve been waiting for—Pinterest Web Analytics seem to have come along with the new Pinterest update. This is a feature that business Pinterest users have been anticipating for some time, and the wait is finally over! We’ve started […]
From Smart Solutions Social media channels don’t stay the same for long—this is a fact that anyone who has had a Facebook for longer than a year knows. They update on a regular basis and there’s no reason to not embrace the change. However, every change comes with a few ups and downs, and when […]
From Smart Solutions There’s an ongoing debate inside the online community on whether YouTube or Vimeo is the best video platform, so we thought we’d throw our hat in the ring. Unfortunately, it’s not a debate that will ever have a definitive answer—it’s simply another question of audience and goals. While YouTube has a significantly […]