Pinterest has been emerging slowly for a while, since its early beginnings in 2009. In the last couple months however, the website has exploded with a burst of new members and has gone viral. Users of all ages are pinning their favorite colors, cars, swimsuits, decorations and food. Pinterest is addicting, and people love it. […]
Facebook’s newest profile update was unveiled in September of 2011, but not everyone got to see it right away. A lot of people used a developer’s trick to enable the new profile, and since then, people have been installing it on their own. Facebook has been offering it as a choice up to this point—they […]
When Google+ rolled out pages, people jumped on board and quickly realized a problem—no ability to add additional administrators? You could have a total of one owner, making it difficult for companies with several employees working on social media. The new social network has finally remedied the issue—allowing one Google+ page to have multiple page […]
Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current […]
Earlier this week, we discussed how to optimize your personal Linkedin profile, and a few Linkedin networking tips to make your profile be more effective. Today, we’re talking about the Linkedin business page. This is the page that features your business, so it’s very important that it have all the information it needs. It’s pretty […]
When marketing a business in social media, people tend to focus on two fronts: Facebook and Twitter. As a matter of fact, most people even skip the second and focus on the first. Facebook is a great marketing tool, of course, but it is certainly not the only one. Linkedin tends to be tossed under […]
In early September, Google+ opened up to the general public, inviting an influx of millions of users—eager to try out the newest feature from Google. However, many users noticed a distinct problem with the site right off the bat—where were the Google+ business pages? Two months later, the pages have finally opened to the public, […]
If you are in charge of managing a business Twitter account, you know how time consuming the service can be. Professionals suggested that you tweet several times a day, but every time you log into Twitter, you end up spending time that could be better spent elsewhere. Frankly, you don’t have the time to stare […]
Social Media has advanced a lot during the past ten years, but never so much as when location-based reviews entered the scene—Yelp in 2004, and Foursquare more recently in 2009. In this blog post, we highlight Foursquare’s new platform that is revolutionizing the way businesses use location-based advertising. On Foursquare, users suggest tips. Instead of […]
1. Gap The Campaign: Gap teamed up with popular group-buying site, Groupon, to offer a nation-wide deal: $50 worth of apparel for just $25. By the end of the day, 441,000 groupons were sold bringing in a little more than $11 million. What Worked: This was Groupon’s first nation-wide deal with a major brand. For […]