Conversions & Reporting
Business Success through Proven Data
Tracking and Analytics are Important
Ongoing reporting and maintaining website analytics is crucial for a company to determine if their website is producing and what direction they should be heading to either improve it or to better capitalize on its performance. To ensure that our client’s websites are performing and will achieve their targeted goals, Smartz assesses a variety of factors, such as: keyword rankings, page views, average time on-site, bounce rate and conversions.
Next, we follow this wash, rinse and recycle implementation strategy for proper tracking, reporting and adjusting:
- Set up a baseline for website reporting, which allows us to compare and analyze the ongoing effectiveness of our recommended web marketing strategic plan.
- Implement recommended strategies
- Let some time pass for the components of our plan to come together
- Measure and analyze plan results
- Tweak and make adjustments to plan
- Continue to wash, rinse, and recycle components to make each one stronger and overall website strategy successful
It All Comes Down to Web Conversions
Business success is still dependent on creating market demand and beating out one’s competitors. But now the battle is almost entirely fought on the Internet. Increasing visitor traffic through search optimization can be very beneficial but it’s only half the battle. The other half—and the more important battle—is getting visitors to convert before your competitors do.
Smartz advises clients on what it takes for successful web conversions. We first learn their web conversion needs then design a strong conversion optimization landing page that features the right hooks and the right calls-to-action. And we don’t stop there; we track website conversion rates and conduct A/B testing for improved conversion rates.
Having a pretty, eye-catching website isn’t enough. Business owners and boards want to see results and Smartz delivers. Entrepreneurs and businesses of all sizes have benefited from our highly personalized conversion optimization services—so will you.
Interested in having our team analyze your data and talk strategy? Contact us today for more information!