Signature Audits

The starting point for any new project.

Get Smart with our Signature Audit

A Smartz Site Audit™ will inspect the robustness of your website's technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website. We’ll identify any missed SEO opportunities and you’ll learn how to maximize conversions.

Get Started Now

Technical SEO & UI/UX Audit

Like building a house, you must start with the foundation to secure a solid experience - in this case, your website. A technical SEO and user interface/user experience (UI/UX) review is the most popular choice for our signature audits and includes a strengths and liabilities data analysis for your site and top competitor(s). Whether an eCommerce or lead generation site; this signature audit shapes the future of your teams marketing’s initiatives.

Let us help you get started on the right foot...

What's Included:

  • Our experienced audit team evaluates your site to review over 85 unique inspections.
  • The team creates a presentation that informs and educates your team. Our team will go over the audit results with your team to discuss our prioritized findings and our recommendations.
  • The technical SEO & UI/UX report is delivered via a 50 min interactive meeting and slide deck presentation with review of ​the key data points and heuristic evaluation. Follow-up discussions may occur virtually, by phone or email.

Technical SEO

A technically sound website aids both Google and the customer experience and is the foundation to start any new website initiative. The 85+ data points reviewed for your site and competitor(s) highlights strengths and liabilities and a work plan to optimize the code and structural assets.

Customers and Google will enjoy fast loading times and no roadblocks to finding information which potentially significantly improves organic rank and customer visibility.

Contact us today to get your web project started off with the best plan forward...

What's Included:

  • The technical SEO report is delivered via a 50 min interactive meeting and slide deck presentation with review of key takeaways from over 85+ data points. Follow-up discussions may occur virtually, by phone or email.

UI/UX Audit

The reflection of your brand, products and services in all devices via your website is key to creating lifetime customer loyalty.  The Smartz UI/UX audit evaluates the strengths and weaknesses from the shoes of your customers and uncovers the road map. 
Does the emotional reaction of your site match your customer intent and brand voice?  Are the visuals and content relatable and easy to understand? Are there credibility factors showcasing the brand's value?  Is it clear what separates you from your competition?  These answers and many more will be revealed, giving your business the keys to connecting with visitors and turning them into clients.
Let Smartz help you identify the fastest and best strategies to connect with your customers...
What's Included: Through a detailed heuristic evaluation, your site and competitor(s) will be evaluated on: persona journeys, layout & design, service and/or product pages, unique selling points, credibility factors, calls to action, content and usability.  The report is delivered via a 50 min interactive meeting and slide deck presentation. Follow-up discussions may occur virtually, by phone or email.

Google/Microsoft Paid Advertising Audit

Leveraging the most out of your paid campaigns delivers the quickest ways to connect with potential customers.  The paid advertising audit uses 60+ data points to evaluate the effectiveness of your Google and Microsoft paid advertising campaigns and key opportunities for growth. 
After a review of current performance in each channel including search ads, display, shopping (if applicable) and YouTube, the evaluation goes deeper into optimizations and best practices around: conversions, account structure, targeting, ad copy, extensions, quality scores, landing pages, keywords and audiences and more…
The Smartz paid team is ready to guide you, contact us today!
What's Included: A 60+ data sheet report is delivered via a 50 min interactive meeting and slide deck presentation. Follow-up discussions may occur virtually, by phone or email.

Go Local Audit

Does your business depend on local customers?  Whether single or multi-location, the Go Local Audit assures best practices are being used to highlight your business in the local listings and map pack.  The audit evaluates you and your competitor(s) Google My Business profile and includes a NAP (name, address, phone number) review to illustrate inconsistencies across the search universe.
Let the Smartz local SEO team share how you can gain more visibility and local traffic to your door.
What's Included: A 40+ data sheet report is delivered via a 50 min interactive meeting and slide deck presentation. Follow-up discussions may occur virtually, by phone or email.

Organic SEO Audit

After or in combination with a Technical SEO audit, the Organic SEO audit delivers a road map of on page and SERP (search engine result page) strategies for your most important keywords.  Evaluation includes data points for your website and competitor(s) on: additional keyword expansion, meta and on page content optimization & strategy, schema opportunities, image and video optimization, organic YouTube evaluation (if applicable), and more…
Contact us today to drive more traffic to your site...
What's Included: The organic SEO report is delivered via a 50 min interactive meeting and slide deck presentation with review of over 75+ data points. Follow-up discussions may occur virtually, by phone or email.

Google Properties Audit

An important, and yet often missed, factor in your website success is how well you are set up to track your customers journey.  Google has: Analytics, Search Console, Tag Manager, Optimize as easy, free tools to give you data on where your customers are, how they are finding you and easy ways to track and serve them the content they are looking for. 
Do you need assistance with access, setup and connecting these valuable tools together with your website?  The Google Properties Audit evaluates all of your properties and creates a road map to align with best practices so that you receive valuable data to drive marketing strategies.
Are you tracking your customers' journey?  If not, contact us today!
What's Included: The Google properties report is delivered via a 50 min interactive meeting and slide deck presentation. Follow-up discussions may occur virtually, by phone or email.