Starting on the right foot
With website audit services from Smartz, you can learn how each part of your site may be helping or hindering you in search engines and make holistic improvements to drive better SEO and conversions. The report is a compilation of your assets (things working well for your overall goals) and your liabilities (items that need attention inhibiting your goals).
Our tools will evaluate the code of your site, offer an understanding of what your competition is doing to win, and help craft a report to understand the prioritized work effort needed. To begin the audit, all we need is: a list of your competition, your website URL, the top keyword phrases desired and your business goals. Our audits are the best first step to our partnership.
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What is an SEO Site Audit?
A Site Audit involves a technical and visual review, analyzing your website and contents page by page, and checking all of the features that affect SEO and consumer behavior.
An audit may include:
- Technical Crawl - In short, we comb through the code of your site and use special tools to crawl for errors, items missing, duplicate data or page speed issues that could inhibit SEO.
- Keyword Focus - The simplest tool for improving search engine results, keywords are commonly-searched terms that relate directly to your company and its products. It is important to use the right keyword phrases often enough within your content so that search engines will find your website. We will analyze your keyword focus throughout your site content and evaluate opportunities for improvement.
- Site Layout - Websites that are easy to navigate and have clear calls to action perform better in search results than those that are not. You must remove any features that customers will find distracting or confusing, or slow down your site. Removing these issues allow users to move from page to page with as few barriers as possible.
- Mobile Optimization - A growing percentage of online searches are performed on smartphones and tablets, so search engines have begun penalizing websites that are not optimized for mobile devices. We check your site for compatibility with mobile platforms or other issues and report back to you.
No one SEO element is enough to ensure online success.
Only by paying close attention to all of these features can you build a site that performs well in searches. Our audits provide you the information and advice you need to do just this. The Smartz digital marketing team will review and discuss the final audit report with your team, explaining all elements that need attention and recommended next steps. Whether you are looking for a 3rd party, non-branded, opinion on your site or an agency that will take your marketing to the next level, a site audit is a perfect place to start with all new clients (and even annually with existing clients).
By combining research, guided improvements, and analytical tracking, Smartz translates our general knowledge of SEO into an easy-to-understand report for your specific company. You can be confident that our services will meet your unique marketing needs.
For more information on SEO site audits and other web enhancements from Smartz, contact us today.