Deschutes Brewery

Connecting craft brew lovers with Deschutes beers

The Challenge

The Deschutes Brewery website was redesigned to provide convenient tools for beer connoisseurs to experience one of the nation’s largest craft breweries. The primary goal was to provide information on their beer offerings, including Year Round, Seasonal, Reserve Series, and Collaboration brews. Secondary goals were to introduce potential visitors to their brewpub locations and brewery as well as tell the story of Deschutes Brewery’s origin and amazing growth.

Success Online

Smartz Services Provided

WebSite Audit

Marketing with HubSpot

Website Design and Build

SEO

Paid Advertising

All the beer’s information, easily accessed

All their craft beers are displayed on the home page in a format that doesn’t require scrolling to view on desktops and tablets. Hovering over a beer reveals a brief description. Clicking on the beer opens up a details area with all the beer’s characteristics.

Matching customers to their beers Beer Selector

This feature help users select the right Deschutes beer for them by selecting their preferred levels of Flavor, Hops, Body and ABV.

Results

Smartz is proud to be a part of Deschutes Brewery’s incredible growth story. As a local craft brewery with national reach, Deschutes Brewery relies on its website to connect and grow its international brand audience.

In keeping with its small town roots and support for the communities where Deschutes beer is served, Deschutes Brewery uses its website a portal to connect with fans, sell merchandise and promote events around the country. Deschutes Brewery understands that community and craft beer go hand-in-hand and Smartz helps them get that message to the masses.

You guys are the BEST!

— Gina Schauland, Social Media Manager & Brewery Photographer

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