Safari Tree

Tree Service & Pest Control Experts in SE Michigan

The Challenge

Safari Tree needed a complete overhaul of its outdated WordPress website to improve local search visibility and generate more qualified leads across multiple service areas. The existing site was not effectively ranking for important service keywords in different locations and lacked the structure, content strategy, and technical foundation required to compete in local search results. In addition, the website did not fully support conversions, making it difficult to turn visitors into customers. The objective was to build a new, SEO-optimized website aligned with current search standards, structured around core service keywords, and designed to improve both rankings and lead generation across target markets.

Success Online

Smartz Services Provided

WebSite Audit

Marketing with HubSpot

Website Design and Build

SEO

Paid Advertising

Results

Smartz developed and launched a modern, conversion-focused website built on a strong SEO foundation. The new site architecture improved crawlability and keyword relevance, helping strengthen local rankings for primary service terms in multiple locations. Optimized content, metadata, and service pages enhanced search visibility while a streamlined user experience made it easier for visitors to navigate, request quotes, and contact the team. As a result, Safari Tree was better positioned to attract organic traffic from targeted areas, improve local search performance, and convert more website visitors into qualified leads.

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