Recently we were asked if someone could promise 2500 unique visits to their business website a month—from social media alone. It’s a good question to ask—there’s no point in working on a social media plan unless it drives traffic to your site, and brings conversions. But when we replied asking about their numbers on current social media channels, we were told that they have 25 fans on Facebook, and have yet to set up a Twitter or Linkedin account.
Our answer? Yes. It is possible, but not right away. Social media is a gradual exercise, not something that can be completed once and forgotten about. When you’re starting from scratch, it will take some time to truly gain a following and get some results. You need to have a social media plan.
Why you need a social media plan
To stay on top of current trends
Social media platforms come and go. If you set up a MySpace account for your business and left social networking years ago, you’ve fallen behind. There are new platforms announced every year, and each one updates and changes from month to month. You need to be on top of the latest social media advances, and so does your business.
Your customers are there
One thing that every business owner knows is that you need to be where your customers are. Your customers are on Facebook, Twitter, Foursquare and StumbleUpon without you—so join them!
Your competitors are there
Many small and large businesses have come to see the importance of marketing on social media, and they’re out there talking to your customers, while you’re not. Don’t let them take control of your market!
But if you can’t…
Sometimes it just isn’t possible for you to keep up a social media plan. If you don’t have the time to check your social media outlets once a week, much less every day, get someone else to. Designate a person on your team, get your daughter to handle it or hire social media services—just don’t neglect it. Social media is only becoming more popular, don’t fall behind—get a social media plan in place!