Category: Search Engines

Google My Business Updates August 2020

So far 2020 has been a wild ride. The challenges posed by global events has forced businesses large or small, in nearly every industry, to adapt how they operate. Google understands the increased pressure put on businesses because of the pandemic, and has been quick to respond with change. Google My Business has become an […]


How to Use YouTube for Business Marketing

As video becomes more and more prominent in search behavior, it has become a viable medium for business marketing. Use this guide for YouTube marketing tips to create your own YouTube Marketing Funnel and develop your own video marketing strategy to start getting results. Before we continue, please keep in mind that this guide is […]


How to Use Google Trends for Your Business in 2020

Google Trends is a powerful and free tool provided by Google to help users understand search trends across many regions and languages over time. While Google Trends can be used for fun, like finding out what the top searched songs were in 2019, there are real business marketing applications too. This guide will give you […]


What is the Google Fred Algorithm?

As you probably know, Google is constantly improving their algorithms in order to provide a better user experience that is changing over time. How search results, such as websites, are ranked is in a constant state of flux. For this reason, it is important for a webmaster to stay on top of all things SEO. […]


Why You Should Be Thinking About SEO Content

Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]


Smart Solutions Rebrands to Smartz, A Bend, Oregon Digital Marketing Agency

Bend, Oregon: Smartz is a premier digital marketing agency with over 25 years of experience located in Bend, Oregon. Recently, Smartz, formerly known as Smart Solutions, has undergone rebranding and has emerged with a fresh take on digital marketing. With its new look, Smartz offers decades of experienced digital marketing services and branding expertise. The […]


Google Updates: My Business, Shopping Ads, Panda 4.0

It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]


AdWords Extensions Defined

From Smart Solutions The world of AdWord extensions is a vast and varied one. In the old days of PPC, it was simple. A nice text ad, a few lines, a URL. Nowadays, Google offers a wide range of PPC extensions that can help your ad to stand out. Listed below are Google’s current PPC […]


Ongoing SEO – Content, PPC & Social Media

From Smart Solutions On this blog, we discuss a lot of aspects of web marketing, but if there’s one thing that we can never stress enough, it’s the importance of continuing with SEO practices and tactics on an ongoing basis. Web marketing today is never “complete,” and it’s time we stopped treating it that way. […]


Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]