Category: Search Engines

What is the Google Fred Algorithm?

As you probably know, Google is constantly improving their algorithms in order to provide a better user experience that is changing over time. How search results, such as websites, are ranked is in a constant state of flux. For this reason, it is important for a webmaster to stay on top of all things SEO. […]


Why You Should Be Thinking About SEO Content

Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]


Smart Solutions Rebrands to Smartz, A Bend, Oregon Digital Marketing Agency

Bend, Oregon: Smartz is a premier digital marketing agency with over 25 years of experience located in Bend, Oregon. Recently, Smartz, formerly known as Smart Solutions, has undergone rebranding and has emerged with a fresh take on digital marketing. With its new look, Smartz offers decades of experienced digital marketing services and branding expertise. The […]


Google Updates: My Business, Shopping Ads, Panda 4.0

It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]


AdWords Extensions Defined

From Smart Solutions The world of AdWord extensions is a vast and varied one. In the old days of PPC, it was simple. A nice text ad, a few lines, a URL. Nowadays, Google offers a wide range of PPC extensions that can help your ad to stand out. Listed below are Google’s current PPC […]


Ongoing SEO – Content, PPC & Social Media

From Smart Solutions On this blog, we discuss a lot of aspects of web marketing, but if there’s one thing that we can never stress enough, it’s the importance of continuing with SEO practices and tactics on an ongoing basis. Web marketing today is never “complete,” and it’s time we stopped treating it that way. […]


Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]


Our Top Four Web Marketing Highlights of 2012

From Smart Solutions 2012 has come to a close, and we’re taking a look back at some of the things that stood out to us this year. A LOT happened last year in SEO and social media—and we can’t wait to see what 2013 has in store for us! Each of these items made a […]


What to do with Google Algorithm Changes

The usual route that webmasters take for handling Google algorithm changes is to freak out every time Google announces one, and run scrambling to figure out how your website can benefit from (or at least not be ruined by) it. Surprisingly enough, there IS another option—one that involves a lot less stress and pulling out […]


Google Analytics’ Social Media Features

We’ve said it before and we’ll say it another million times—every website owner should be checking their analytics consistently. The time of letting your website work as a business card is long gone, and the time to learn more about how your site is performing is now. Google Analytics makes it much easier to see […]