Category: Search Engine Optimization

How to Use YouTube for Business Marketing

As video becomes more and more prominent in search behavior, it has become a viable medium for business marketing. Use this guide for YouTube marketing tips to create your own YouTube Marketing Funnel and develop your own video marketing strategy to start getting results. Before we continue, please keep in mind that this guide is […]


What is a YouTube Suggested Clip and How to Get a Featured Snippet

“How To” videos are on the rise. Data shows that video is becoming more popular as an answer source. Likewise, Google is serving more YouTube videos in search results, especially for “how-to” type questions. Using video to answer questions in Google Search is increasingly relevant, and is a big opportunity for reaching a bigger audience. […]


How to Use Google Trends for Your Business in 2020

Google Trends is a powerful and free tool provided by Google to help users understand search trends across many regions and languages over time. While Google Trends can be used for fun, like finding out what the top searched songs were in 2019, there are real business marketing applications too. This guide will give you […]


The Art of Digital Marketing in Uncertain Times

The coronavirus (COVID-19) situation is evolving quickly. Marketing in these times of uncertainty can force you to make adjustments to the previous thought out plan, but it can also work to your advantage. Keeping a steady, consistent presence to your client community creates awareness and empathy that will bolster long term results. Having timely, transparent […]


A Guide to Google My Business

As the importance of an online presence continues to increase, you may have realized that your business could benefit from Google My Business. You may be wondering how to best present your brand online, or you may be looking to improve your existing Google My Business account. You’ve come to the right place. Smartz offers […]


What is the Google Fred Algorithm?

As you probably know, Google is constantly improving their algorithms in order to provide a better user experience that is changing over time. How search results, such as websites, are ranked is in a constant state of flux. For this reason, it is important for a webmaster to stay on top of all things SEO. […]


Why You Should Be Thinking About SEO Content

Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]


Smart Solutions Rebrands to Smartz, A Bend, Oregon Digital Marketing Agency

Bend, Oregon: Smartz is a premier digital marketing agency with over 25 years of experience located in Bend, Oregon. Recently, Smartz, formerly known as Smart Solutions, has undergone rebranding and has emerged with a fresh take on digital marketing. With its new look, Smartz offers decades of experienced digital marketing services and branding expertise. The […]


SWIVEL: A Website Conference for Website Owners

Do you own or manage a website? Then you should be at the Swivel conference in Bend, Oregon this October! Swivel 2015 is aimed at website managers and owners. This conference is built to bring energy to your website, inspire new creative ideas, and ultimately help you get the most out of your website. Promoting […]


Google Mobile Update – Is Your Site Mobile Friendly?

Google has announced that on April 21st, 2015 they are making a major update to their mobile search algorithm that will use mobile optimization as a ranking signal. This will result in more mobile friendly sites showing up in mobile search results. According to Google, this “will have a significant impact in our search results”. […]