Category: Email and Newsletters

The Art of Digital Marketing in Uncertain Times

The coronavirus (COVID-19) situation is evolving quickly. Marketing in these times of uncertainty can force you to make adjustments to the previous thought out plan, but it can also work to your advantage. Keeping a steady, consistent presence to your client community creates awareness and empathy that will bolster long term results. Having timely, transparent […]


Why You Should Be Thinking About SEO Content

Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]


Using Google Email for Business

Gmail is part of Google’s Apps for Work product line, and is a robust and affordable email system that can use your custom domain so your emails are branded to you and look more professional. Your customers will place more trust in emails coming from yourcompany.com than from a gmail.com address. If you’re currently using […]


Bend Oregon SmartGroup Adds Valuable Insights to Website Success

SmartGroup is a local usergroup setup for our Smart Solutions clients and prospective clients.  We’ve covered monthly topics such as: SEO Basics, Newsletter Best Practices, Everything Images, Local Search, etc.  Throughout the presentations, now offered in a both a day and evening session, we offer insights to best practices and tips and tricks to help […]


E-Newsletter Marketing Proves Worthy Over Traditional Marketing

By Wendy Epner Roe Our recent SmartGroup, covering everything ‘newsletter,’ became a helpful reminder that marketing online through this method can prove a worthy tactic. Compared to traditional media, 79% of adults visit a website because of newsletters, versus 65% from radio, 83% from TV and 89% from print (Source: ThirdAge.com Baby Boomer Survey, 2007). Given […]