Category: Search Tools

Why You Should Be Thinking About SEO Content

Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on […]


SMX Advanced 2014 Top Takeaways

It’s been a few weeks since the SMX conference took up residency in Seattle focusing on advanced search marketing tactics. As with most conferences, it has taken us a couple weeks to wrap our heads around all the great information we received over the two days. This year’s conference definitely did not disappoint and was […]


Google Updates: My Business, Shopping Ads, Panda 4.0

It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]


Google Data Highlighter

From Smart Solutions Google likes things structured. They look for patterns within your site that they can recognize—addresses, articles, phone numbers and the like: pieces of data that are always in the same order. For the most part, Google can recognize these patterns of information, but there’s nothing wrong with giving them a little help. […]


Get Details about SOPA

Over the past few weeks, the Internet has exploded with furious users. In one of the most amazing shows of the Internet community coming together, businesses across the United States have blogged, tweeted and even blacked out their websites with the single goal of stopping the bill SOPA. People like Matt Cutts, Jimmy Wales and […]


Internet Marketing Tools for Your Business

There is a wide variety of internet marketing tools for your SEO and social media needs. Some internet marketing tools are free, some are paid. So how do you pick the best internet marketing tool for your business? At the Bend WebCAM 2011 conference, Taylor Pratt from Raven Tools presented Tools of the Trade, which […]


SEO Maintenance is Ongoing

SEO is not a one-time service, but an ongoing process that businesses should monitor to maintain their organic ranks on the search engine results page (SERP). Your website is an important component of your business and is crucial for you to be found on search engines. A monthly SEO maintenance plan will ensure your business […]


Straightforward Ways to Improve Page Speed (Part 2)

This continues our discussion about “page speed” and what’s needed to stay competitive in organic search rankings. If you missed first blog, go here. Though Google said that it expects fewer than 1% of search queries to change as a result of incorporating site speed ranking to their algorithms, many site owners want to improve […]


Is Your Web Page Fast Enough? (Part 1)

That’s the question heating up blog airwaves since Google incorporated site speed as one of more than 200 signals used to determine search rankings. To get answers, site owners are using the Google Page Speed Tool and Google Webmaster Tools > Site Performance to track the speed of their site. The tool is bringing relief […]


Google Launches Instant Previews

On November 9th Google launched a page preview feature called “Instant Previews.” This tool offers people a way to quickly view what’s on a web page without leaving the Google search results. With the new Instant Previews, people will likely be able to immediately spot the most promising pages among those listed in the search […]