Search engine optimized content is one of the most misunderstood aspects of web marketing, but it is also one of the most important. SEO content makes a world of difference between abysmal and competitive ranking. When it comes to search results, keep in mind that Google puts the user first. Google is cracking down on sneaky black hat tactics while honing in on high-quality, helpful content. The goal is to make their search engine provide the best possible experience for users. For this reason, content marketing should be user-friendly, putting people first, not trying to gain the system.
If you are looking for ways to improve your content marketing, this blog post provides some helpful suggestions. Here’s what to expect in this post:
- What is SEO Content?
- Why SEO Content is important
- How to use SEO Content for Web Marketing
Do you need any of these content questions above answered? If so, read on.
What is SEO Content Writing?
SEO writing involves shaping the content on your website so that it gives strong signals to Google that your site is:
- Trustworthy
- Helpful
- Authoritative
- User-Friendly
How do you create content for better search engine optimization? There are a host of guidelines to follow covering a variety of topics. A few important ones to keep in mind:
- Proper Use of Keywords
Using the right keywords and using them effectively makes a huge difference. You can write great content but if it does not contain the keywords people are using in a Google search, they are less likely to visit your page. - Proper Use of Formatting
Formatting your webpage is important too. Google pays attention to titles, subtitles, headlines, and bulleted lists. Meta titles and descriptions are also included in what Google looks at. - Proper Use of Links
Both external and internal links are relevant to SEO and overall user experience. Make sure you ask yourself, “does this link makes sense here?”
The bottom line is, the clearer your content writing is to users and Google crawlers, and the easier it is to navigate, and the better it utilizes keywords, the more likely it will rank higher in a search.
These are just scratching the surface of what goes into effective writing that catches Google’s attention and provides the answers that users are looking for. Writing without proper optimization is like rolling dice in a high-risk competition. As long as you are putting yourself in the shoes of the user, you are thinking like Google.
Why is SEO Content Important?
Search engine optimization and user-focused strategy are becoming one and the same.
With the advent of Google’s algorithms Hummingbird and Fred, writing optimized and user-friendly content could never be more important than now. Google is constantly evolving how their search engine provides search results. Google’s primary goal is to provide relevant answers to the questions users ask. Search engine algorithms are designed to weed out bad content that is overtly-salesy, misleading, or untrustworthy. At the same time, quality, clearly written content that gives helpful answers to relevant search queries are bumped up in rankings.
The Google search engine is getting smarter, which means it is better at finding quality content for users. Thanks to Google’s Fred algorithm, black hat SEO tactics are becoming extinct. If you want your site to rank, you can no longer afford to tolerate mediocre content on your website. If you are serious about increasing traffic to your site, then you need to be focusing on SEO writing.
How to Use SEO for Content Marketing
The internet can be a tough market to compete in. Since it is in a constant state of flux, SEO strategy must be consistently reevaluated. This means competitive keywords must be researched, such as in Google Trends, and your content compared to your competitors’ sites. With content marketing, the rule of thumb, is generally, the more content, the better. More content means more strong signals to Google that your page is authoritative, provided that it is full of high-quality content.
Marketing on the web is as much about having a compelling message as it is about contributing to the digital community. Keywords are also vital for high-ranking content. Extensive keyword research should be done before each writing project to ensure that you are making the most of competitive keyword usage.
SEO Content for Blogs and Social Media
Do not underestimate the power of a well-optimized blog. After all, blogs are purely content! Blogs are a great opportunity to continually add optimized writing to your website. Consistent blog posts add to the overall rankability of your website. Taking what you know about SEO writing for web pages, the same knowledge can be applied to blogs.
SEO content for social media should not be overlooked either. Social media posts that contain targeted keywords, with the right call-to-action can be used as an effective extension of your web presence.
Smartz SEO Content Services
Fulfilling the constant need for quality content and SEO strategy can be a daunting task. But it doesn’t need to be. The people at Smartz have successfully taken on the challenges of SEO writing for many happy clients. From initial keyword research to optimization and final creation. Smartz has the experience and SEO tools needed for a comprehensive content strategy that fetches results. Are you looking for assistance with content creation?
At Smartz, we believe in creating content with a purpose. Every bit of our writing services are carefully planned out using comprehensive SEO strategy. Each team member contributes their specialized field to develop well-rounded content marketing.
Contact the Smartz team to learn more about how we can help you with content writing services.