Tag: website design

Reduce Bounce Rates with Website Heatmaps

Oftentimes, business owners are puzzled by high bounce rates on their websites. Despite quality products and relevant information, their bounce rates are often very high—a large amount of visitors are leaving the site quickly after just arriving. This problem can be remedied with a heatmap tool. The tool is based on an algorithm that predicts […]

Flow in Web Design

Theory of Flow – Losing the Feeling of Self Consciousness According to psychology researcher Mihaly Csíkszentmihályi, flow is a positive, highly enjoyable state of consciousness that occurs when our perceived skills match the perceived challenges we are undertaking. We lose our sense of self and time distorts. People who have experienced flow consistently report the […]

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