Category: Google

3 Ways to change how mobile affects your business

Mobile use is on the rise, and Google is doing plenty to keep up with the demand. Recently Google rolled out some changes that will make marketing to your mobile audience easier. Not only will marketing to mobile users be more efficient, but you can also market FROM your mobile device! Here are 3 ways […]


SMX Advanced 2014 Top Takeaways

It’s been a few weeks since the SMX conference took up residency in Seattle focusing on advanced search marketing tactics. As with most conferences, it has taken us a couple weeks to wrap our heads around all the great information we received over the two days. This year’s conference definitely did not disappoint and was […]


Google Updates: My Business, Shopping Ads, Panda 4.0

It seems that almost every week there is a new or anticipated update from Google. Whether it’s an algorithm update for hummingbird, penguin or panda – or changes related to their many ‘products’ – one thing is for certain, Google’s practices are always changing. The last 6 weeks has brought a variety of changes to […]


Google Is Judging You by Local Citations

Similar to how scientists are judged by the number of times their work is cited by others. Google is using local citations as a way to decide the validity of your business. These local citations, which can include your business name, address and other information, can directly improve your local search marketing results. This is […]


Google Data Highlighter

From Smart Solutions Google likes things structured. They look for patterns within your site that they can recognize—addresses, articles, phone numbers and the like: pieces of data that are always in the same order. For the most part, Google can recognize these patterns of information, but there’s nothing wrong with giving them a little help. […]


AdWords Extensions Defined

From Smart Solutions The world of AdWord extensions is a vast and varied one. In the old days of PPC, it was simple. A nice text ad, a few lines, a URL. Nowadays, Google offers a wide range of PPC extensions that can help your ad to stand out. Listed below are Google’s current PPC […]


Enhanced Campaigns: New from Adwords

From Smart Solutions You probably have heard that Google has upgraded AdWords by rolling out Enhanced Campaigns. The announcement is significant because all advertisers who currently use AdWords must transfer their campaigns to the new format by mid-2013. While advertisers have mixed feelings about the new format, there are definitely some pluses for multi-channel (online […]